How-To Guide: Influencer Whitelisting for Instagram and Facebook

Are you ready to start getting more value from your influencer marketing campaigns? Influencer whitelisting is a strategy with many benefits, promising even greater reach and better-performing social ads run via your influencer’s social account. In this how-to guide we’ll explore the steps to running whitelisted ads on Instagram and Facebook.  What is influencer whitelisting? […]

Repurposing influencer content: a how-to guide

Repurposing influencer-generated content (IGC) within your content marketing and paid media strategies helps you to boost campaign longevity, increase the ROI of your original investment in influencer marketing and reach targeted audiences. Repurposing influencer content shouldn’t be an afterthought that’s tagged onto the end of your influencer campaign. In order to get the best results […]

Influencer content whitelisting: everything you need to get started

Influencer whitelisting is your brand’s number one strategy for improving your paid social ad campaigns thanks to influencer-generated content (IGC). You have already seen the high engagement generated by IGC in your influencer campaigns, so it makes sense to consider how you can repurpose this high-quality content to serve your marketing goals elsewhere.  Put simply, […]