How-To Guide: Influencer Whitelisting for Instagram and Facebook

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Are you ready to start getting more value from your influencer marketing campaign? Influencer whitelisting is a strategy with many benefits, promising even greater reach and better-performing social ads run via your influencer’s social account. Influencer whitelisting helps you repurpose influencer-generated content by promoting it through paid channels. Social media ads that leverage top-quality influencer content (as opposed to corporate, brand-owned content) and reach highly targeted audiences will naturally drive more ad engagement. 

So what’s the secret to influencer whitelisting? 

It’s a simple process of influencers setting up brand access to their social media ad accounts so businesses can run paid promotions and target lookalike audiences via the influencer’s profile. Facebook Business Manager lets you run ads on Facebook and Instagram, which continues to be the number one platform for influencer marketing campaigns. Follow our step-by-step guide to getting started! 

How to set up influencer whitelisting on Instagram (and Facebook)

For brands and influencers: Set up Facebook Business Manager

To be able to run ads on Facebook or Instagram both the brand and the influencer will first have to set up a Facebook page and a Facebook Business Manager account. Even if you usually run influencer campaigns on TikTok or YouTube, your influencers will still need to set up an account on Facebook, if they don’t already have one. It takes 2 minutes, you can follow the simple steps to do that here

Facebook business

For influencers: Share assets with your brand partner 

Influencers will then need to give brands access to the content within Facebook Business Manager. 

1.Simply, open Facebook Business Manager > Business Settings > Users > tap Partners.

add facebook partner

2. Then, tap the Add dropdown > select Give a partner access to your assets

facebook whitelisting

3. Enter the brand’s Facebook Business Manager ID > tap Next.

add new partner Facebook

4. Select Assets and Permissions for our brand partner to access

5. Choose the Facebook Page and Instagram Account Assets the brand will use for whitelisting.

Top tip:  For greater audience targeting, request access to Pixels to help your brand to build custom audiences that match your target customer demographics.

Facebook ads

6. Set the permissions level to Create Ads.

create Facebook ads

7. Last but not least, Save changes.

Your influencer’s Instagram account and Facebook page are now ready for whitelisting!

You’re set up for whitelisting, now what?

Your influencer’s Instagram account and Facebook page will be visible in your own Facebook Business Manager. You can now start to create ads and build custom audiences via their Facebook page or Instagram account. 

Running ads through influencer whitelisting is a great way to promote an influencer’s 5-star review of your product. You can create an ad using a clip from their review video, or reshare photos of them using your product with a quote about how much they love it. Using a tool such as Plai can help you build better ads thanks to insights on analytics and content trends in your niche for more precise targeting. 

Using influencer whitelisting to target custom audiences will help you to reach new audiences, including people outside your influencer’s followers. Creating lookalike audiences will help you to reach a high volume of relevant social media users, who share the same interests as your influencer’s organic audience. 

Now you’ve got the basic steps down, check out our webinar in partnership with Plai where our experts share their top tips for driving ROI with influencer content amplification

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