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Industry
- Consumer Goods
- Fashion & Lifestyle
Solution
- Affiliate Influencer Strategy
- Fully managed Campaign
- Influencer Search & Selection
- Outreach & Activation
KPIs
- Increase Traffic and Conversions to eShop
- Improve Brand Reach & Visibility
The Challenge
AliExpress looked to generate social media awareness and engagement with Chile-based followers, as a part of their 9-year anniversary, with the goal to promote and drive conversions to the online site Trendyol, through working with fashion and lifestyle influencers sharing coupon codes.
The Solution
Precise Audience Targeting
Upfluence’s services team produced a catalog of highly targeted influencers who matched AliExpress’ desired demographic: a Chile-based audience interested in fashion and lifestyle.
Huge Community Reach
From millions of influencers in the database, Upfluence sourced 46 Instagram creators who introduced AliExpress to a collective of 4.6 Million prospective customers.
Content Production
The desired content was delivered as Instagram stories and posts that celebrated AliExpress’ 9th anniversary.
They also included coupon codes for Trendyol, which prompted additional clicks and conversions.
The Results
Exceeding Expectations
AliExpress’ partnership with Instagram influencers was incredibly successful. With the main content focused on Instagram stories, influencers could freely express their creativity, resulting in an engaging and playful collaboration.
+1.5M
Interactions
+1.6M
Unique Accounts Reached
2M
Impressions
+10K
Clicks to eShop
