Kinguin needed to improve its way of identifying and engaging influencers as brand ambassadors, a model that had proven successful at increasing sales volume and brand reach. Kinguin’s team was working mainly by hand, with insufficient data, and it quickly became apparent that Kinguin would not be able to scale to meet their sales and brand awareness goals with the current manual system. Kinguin recognized that enhancing brand awareness and online sales could only be achieved if they streamlined their influencer identification and onboarding process. They brought in Joshua Cabrera, a gaming industry veteran, as the new Head of Strategic Partnerships to drive sales by scaling their influencer ambassador program.