OMEGA Swatch Group: Reaching 28M impressions through 17 creator collaborations in 4 months

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OMEGA capture a new international audience through luxurious, high-impact influencer marketing.

When it comes to fine, luxurious, high-end jewelry, OMEGA’s legacy is unparalleled. This solid foundation paved the way for an ambitious influencer marketing brand awareness strategy.  With a dedicated team of influencer specialists, Upfluence pitched a demographic of young, fashionable and inspiring women that aligned with OMEGA’s exclusive identity. 

Through a precise selection of influencers, they mixed luxury with modern, high-end with high-street and high-impact with ultra-high impressions!

What will you learn in this case study?

  • You will discover how Upfluence helped OMEGA source young, stylish influencers who authentically embodied the brand’s spirit.
  • How 17 influencers helped OMEGA achieve remarkable social engagements and clicks.
  • How OMEGA’s influencers generated a fresh, new content library for the brand’s future marketing and campaigning initiatives.
  • And discover how OMEGA successfully reached nearly 10M prospective customers with Instagram and Weibo influencers from across the world.

 

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