Connect:Collab:Create – Driving ROI by Reusing Influencer Content

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Influencer Marketing Platform » Connect:Collab:Create – Driving ROI by Reusing Influencer Content

With Plai. Driving ROI by Reusing Influencer Content.

Discover why Product + Influencer + Amplification = The New Influencer Marketing 2.0! Get to grips with the role of amplification in boosting ROI, how to use IGC in your paid marketing strategies, plus how using familiarity is the biggest tactic to getting your audience’s undivided attention.

We were joined by Logan Welbaum, Founder at, who discussed how repurposing influencer-generated content into paid advertising for brand awareness campaigns, social proof, testimonials, and lead generation extends the use of IGC and makes your influencer campaign – turned – content marketing campaign deliver for months to come.

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Meet the speakers!

Logan WelbaumPaul KahnAdam Shapiro
Logan Welbaum

Founder at Plai

Paul Kahn

Senior VP Sales at Upfluence

Adam Shapiro

Head of Strategic Partnerships at Upfluence

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