Discover how PAXFUL generated over 4 Million Live Views in just 60 Days!

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Industry:

Bitcoin Marketplace | Cryptocurrency

Solution:

Influencer Search and Selection | Partnerships

Campaign KPIs:

Drive Interest | Web Traffic | Brand Reach | Platform Usage

Challenge:

Paxful, one of the world’s largest and safest peer-to-peer Bitcoin trading platforms, needed a solution that enabled a streamlined influencer search and selection process, the ability to build long-term influencer partnerships and nurture these new relationships at scale.

Solution:

Upfluence sourced highly aligned Twitch Streamers to improve brand visibility and Paxful registrations via a fully customized and Paxful branded broadcast package, featuring brand shoutouts, underlay and overlay branded banners, and chatbot commands.

Results:

A combination of Twitter and Twitch posts supported Upfluence’s campaign for Paxful, garnering impressive traction. With over 3 million branded hours displayed, and over 4 million Live Twitch Views, the Paxful campaign generated significant audience engagement and web traffic.

+4M

Live Twitch Views

+73K

Unique Twitch Viewers

 

Awesome! We’ve found Twitch audiences relevant to fin/crypto, on a new channel we’re trying out. Thank you very much! | PAXFUL

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