Industry:Bitcoin Marketplace | Cryptocurrency |
Solution:Influencer Search and Selection | Partnerships |
Campaign KPIs:Drive Interest | Web Traffic | Brand Reach | Platform Usage |
Challenge:
Paxful, one of the world’s largest and safest peer-to-peer Bitcoin trading platforms, needed a solution that enabled a streamlined influencer search and selection process, the ability to build long-term influencer partnerships and nurture these new relationships at scale.
Solution:
Upfluence sourced highly aligned Twitch Streamers to improve brand visibility and Paxful registrations via a fully customized and Paxful branded broadcast package, featuring brand shoutouts, underlay and overlay branded banners, and chatbot commands.
Results:
A combination of Twitter and Twitch posts supported Upfluence’s campaign for Paxful, garnering impressive traction. With over 3 million branded hours displayed, and over 4 million Live Twitch Views, the Paxful campaign generated significant audience engagement and web traffic.
+4MLive Twitch Views |
+73KUnique Twitch Viewers |
Awesome! We’ve found Twitch audiences relevant to fin/crypto, on a new channel we’re trying out. Thank you very much! | PAXFUL
