ROOTS PR share it’s strategy for influencer discovery, outreach and management

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Industry:

Multi-Industry client agency

Solution:

Influencer Search & Selection | Keyword search & age gating |

Localized partnerships | Outreach and Activation

Campaign KPIs:

Drive client brand awareness |
Maximize reach & engagement

The Challenge:

ROOTS PR was looking for ways to enhance and streamline internal resource management for influencer marketing, expand its capabilities as an agency, and improve its client offering.

With a client base spanning the ‘lifestyle’ sector, including fitness and wellness, tech, healthcare, education, and beauty industries, they knew they needed a tool that could help them discover and create a large community of creative influencers and provide a streamlined process for search, outreach, and management for an ever-growing list of clients and campaigns.

The Solution:

Using Upfluence, ROOTS PR were able to deep-dive social landscape reports for their clients, providing at-a-glance social data for their client’s online channels such as demographic breakdown of followers, % of real vs fake followers, and the data needed to segment and report on channel growth, audience targeting, and content and influencer performance.

A 360° agency offering:

Influencer marketing plays a crucial role in the solution and service ROOTS PR provides to its customers as part of an integrated communications strategy. Using Upfluence as an end-to-end influencer identification, outreach, and management software ensures they can offer a robust digital strategy to their clients.

The Results:

+80%

Efficiency improvement in influencer discovery and outreach

+30%

Surpassing campaign KPIs by more than 30%

 

We’ve just renewed another year of subscription. Why? Time-saving for greater outreach across platforms, provides reliable insights and allows a small team like ours to manage multiple campaigns simultaneously, all in one tool!

Angel Ng | Account Director, Content & Influence @ ROOTS PR

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