Industry:Multi-Industry client agency |
Solution:Influencer Search & Selection | Keyword search & age gating | Localized partnerships | Outreach and Activation |
Campaign KPIs:Drive client brand awareness | |
The Challenge:
ROOTS PR was looking for ways to enhance and streamline internal resource management for influencer marketing, expand its capabilities as an agency, and improve its client offering.
With a client base spanning the ‘lifestyle’ sector, including fitness and wellness, tech, healthcare, education, and beauty industries, they knew they needed a tool that could help them discover and create a large community of creative influencers and provide a streamlined process for search, outreach, and management for an ever-growing list of clients and campaigns.
The Solution:
Using Upfluence, ROOTS PR were able to deep-dive social landscape reports for their clients, providing at-a-glance social data for their client’s online channels such as demographic breakdown of followers, % of real vs fake followers, and the data needed to segment and report on channel growth, audience targeting, and content and influencer performance.
A 360° agency offering:
Influencer marketing plays a crucial role in the solution and service ROOTS PR provides to its customers as part of an integrated communications strategy. Using Upfluence as an end-to-end influencer identification, outreach, and management software ensures they can offer a robust digital strategy to their clients.
The Results:
+80%Efficiency improvement in influencer discovery and outreach |
+30%Surpassing campaign KPIs by more than 30% |
We’ve just renewed another year of subscription. Why? Time-saving for greater outreach across platforms, provides reliable insights and allows a small team like ours to manage multiple campaigns simultaneously, all in one tool!
Angel Ng | Account Director, Content & Influence @ ROOTS PR
