PRIME TIME FOR PRIME DAY
THE FORMATS THAT CONVERT
This is your income-boosting, storefront-optimizing, collab-landing playbook.
Let’s be clear: Prime Day isn’t just a deal fest for shoppers, it’s your moment to monetize content, land campaigns, and turn swipe-ups into sales.
How this guide will help you: Whether you’re a nano creator or a six-figure UGC machine, this is your moment to capitalize on an event where e-commerce meets entertainment.
The buying intent is high, the affiliate rates are better, and the audience is primed to convert… literally.
We’re giving you step-by-step strategies, real data, pitch templates, content ideas, and toolkits that’ll help you move fast and make money.
This is the ultimate Prime Day creator playbook.
In recent years:
- During Prime Day 2023, Amazon influencers earned 21.6× more per day on average compared to their busy-day average in 2023.
- Prime Day 2023 drove a 22% increase in sales YoY, with content partners (affiliates, influencers) delivering 90% of travel vertical revenue.
- Prime Day 2024 saw brands with strong influencer support driving 7–13× average daily sales, especially in beauty and personal care.
In 2025? You’re going to crush it!
Spoiler: Short-form > everything.
The 2024 data was clear: creators who used short-form video formats (20–40 seconds) saw much higher engagement and conversions.
Winning formats:
- TikToks with Prime Day hauls & unboxings
- Reels with countdown timers or “3 best deals” edits
- YouTube Shorts reviewing must-haves under $25
- Amazon Lives for real-time urgency (yes, it still works!)
Pro tip: Always include your affiliate link in the description(or tell your audience where to find it), pinned comment, AND bio.
Add FOMO + urgency to your voiceover: “These might sell out by tonight.”
Advanced tactics:
- Batch-create content the week before and schedule drops.
- Use voiceovers that match trending sounds.
- Use countdown stickers and bold CTA overlays.
Don’t forget: Experiment with A/B testing, post the same product two ways and see what sticks.
BUILD A STORE THAT SELLS
Your Amazon Storefront isn’t a digital moodboard. It’s a sales page.
Here’s what worked in 2024:
- Clear banner images with value props (“Prime Day Picks Under $50”)
- Curated lists: “For the Gym Rat,” “TikTok Made Me Buy It,” etc.
- Embedded shoppable videos
- Influencer bios that say what you help people shop for
Tips to optimize:
- Add 3–5 new products daily in the 2 weeks leading up to Prime Day.
- Highlight urgency in product descriptions.
- Mention your storefront in every content caption.
- Use “Best Seller” and “Prime Deal” labels for easy visual cues.
Tools to use:
- Amazon Creator Hub
- Canva (for storefront visuals)
- Upfluence Marketplace (to find top-converting collabs)
PITCH PERFECT (FOR PRIME DAY DEALS)
Good news: Brands are scouting hard for creators right now.
Great news: Most of them want video-first, UGC-ready, affiliate-friendly talent. Aka: you.
How to land deals:
- Use Upfluence Marketplace to find Amazon-native brand campaign.
- Send short pitches
- Mention usage rights + affiliate link usage (they love it).
- Bundle: UGC + whitelisted content + Amazon links.
Bonus Tip: Include metrics. Even if your follower count is small, highlight engagement rate, past affiliate clicks, or video saves.
Pitch formula: “Hi [Brand], I create X-style content for [platform]. For Prime Day, I’m planning a short-form content push for products like [theirs]. I’d love to feature your [product] in a [format] video and drive traffic to your storefront using my Amazon affiliate link. Let me know if you’d like to collaborate!”
Not on the Amazon Influencer Program? Apply here.
AFFILIATE LINKS THAT WORK
Affiliate commissions can spike on Prime Day (sometimes 2x). Brands boost rates to win the deal war.
Link like a pro:
- Use tools like Pretty Links or Geniuslink
- Drop links early (in teaser content) and re-share daily
- Add links to your Linktree, Milkshake, or Beacons bios
- Pin comment = non-negotiable
CTA Examples:
- “Shop now before this vanishes. No really.”
- “This deal dropped today and might be gone in an hour.”
- “Linked in bio, pinned in comments, and probably tattooed on my arm.”
Advanced Tip:
- Track click-through rates with Amazon Attribution (for creators). It’s free and gives you data brands care about.
- Use urgency phrases like “Deal ends tonight” or “Only a few left” for conversion spikes.
- Create “bundled” links (3–5 products under a theme: “Sleep Like a Baby” or “Prime Day Self-Care Kit”)
YOUR PRIME DAY CONTENT CALENDAR
Date Range | What You Should Post |
T – 3 weeks | Teasers: “My Prime Day prep list is growing…” |
T – 2 weeks | Storefront tour Reels + first product preview |
T – 1 week | Top 5 countdowns, “What I’m buying” |
Prime Day (Live) | Shoppable Amazon Live, UGC + TikTok storm |
Post-event | “What I got” haul, recap & affiliate boost |
Content stacking tip: Schedule multiple content drops across platforms per day (ex: TikTok in AM, IG Reels in PM, repost to Shorts). Use slightly different captions to test what performs best.
Don’t forget: Real-time engagement matters, respond to DMs, pin comments, and repost UGC or customer reviews tagging you.
TOOLKIT FOR CREATOR SUCCESS
Recommended Tools:
- Canva (for banners, captions, and thumbnails)
- CapCut (for TikTok/IG Reels editing)
- Amazon Creator App (track storefront + commissions)
- Upfluence (connect with brands offering Prime Day campaigns)
- Geniuslink (shorten + localize affiliate links)
Add-ons to level up:
FINAL TIPS & CTA
Prime Day is no longer just an e-com event. It’s a creator event. If you start early, show up consistently, and post smart content, you can land new brand deals, grow your income, and turn Prime Day into your day.
Final Tips:
- Don’t just sell, educate or entertain. Add value.
- Use your analytics. Double down on what’s converting right now, not just what’s trending.
Join the Upfluence Marketplace to connect with brands who are ready to partner with creators like you this Prime Day.
Let’s make affiliate magic happen.
Want all to keep this guide close at all times? Download the document here.
