While e-commerce is booming, with sales projected to hit a staggering $8.1 trillion by 2026, simply having an Adobe Magento store won’t automatically boost your sales. In this cutthroat industry, standing out requires more than just a digital storefront: it demands a strategic mix of innovation, optimization, and a relentless focus on customer experience.
Buckle up, because we’re about to discuss 13 game-changing tips that go beyond the generic advice you’ve heard before. These tips will help you increase your Magento 2 sales and create a loyal customer base that keeps returning for more.
1. Enhance Product Pages Presentations
Your product pages are just like a physical store, presentation is everything to attract customers. Here’s what you can do to stand out:
Use High-Quality Media
No customer will ever trust you if your product images are pixelated or fuzzy. High-quality images are a must, but it’s not enough!
360-degree view of a product
Tell a Story, Not Just Specs
Add product videos demonstrating ‘’How to use that product?”. Use 360-degree views, and interactive elements to help customers get a full grasp of the product. Remember, 75% of consumers say product images are “very influential” in their purchasing decision.
Upsell and Cross-Sell
Magento’s visual merchandising tools let you showcase related products “Customers who bought this also bought..” or offer bundle deals. For example, a clothing retailer could suggest matching accessories with an outfit, or a tech store could offer a discounted bundle of a laptop and software.
You can also use these extensions for enhanced visual merchandising:
Amasty Visual Merchandiser: Provides a drag-and-drop interface for easily arranging products within categories.
Magento 2 Automatic Related Products: Automates the process of suggesting related products based on various criteria like purchase history, browsing behavior, and product attributes.
Who Bought This Also Bought: Displays a section on product pages showcasing items that other customers frequently purchase alongside the current product.
Frequently Bought Together: Suggests bundled products that are often purchased together, potentially increasing average order value.
2. Optimize Your Store's Performance for Impatient Shoppers
Slow-loading pages are the kiss of death for online stores. A mere one-second delay can decrease customer satisfaction by 16%. So, prioritize speed. Here are some suggestions:
- Use tools like TinyPNG to optimize images for the web, and consider a Content Delivery Network (CDN) like Cloudflare or Fastly to ensure lightning-fast loading times.
Around 70% of global e-commerce traffic is expected to from mobile devices by 2024 end. Use Google’s Mobile-Friendly Test to ensure your store looks and functions flawlessly on all devices.
Make it ridiculously easy for customers to find what they’re looking for with clear menus, logical categories, and powerful filtering options. For example, implement layered navigation for attributes like size, color, or brand.
3. Optimize the Checkout Process with Magento Extensions
Cart abandonment is a major headache for e-commerce businesses. Thankfully, Magento extensions can help you with that! Check these out:
One-Step Checkout: Simplify the process by condensing it into a single page, reducing friction and boosting conversions. The One Step Checkout extension for Magento 2 is a popular choice.
Guest Checkout Grace: Don’t force account creation. Allow guest checkout for a quick and easy purchase.
Save & Share for Later: The Save & Share Cart extension for Magento 2 lets customers save their carts or share them with friends, potentially leading to additional sales down the line.
Abandoned Cart Reminders: Abandoned Cart Email by Mageplaza is a powerful tool to automate personalized follow-up emails to re-engage shoppers who left items in their carts.
4. Offer Exceptional Customer Service
We live In a world of impersonal online transactions. So, providing exceptional customer service can definitely help you build lasting relationships with your customers. The most effective ways to do it is through:
Live Chat Support
Implement live chat software like LiveChat or Zendesk Chat to offer real-time assistance. This allows you to address customer questions and concerns promptly, improving the overall shopping experience.
Self-Service Portal
Create a comprehensive knowledge base using Magento’s CMS features. Include FAQs, how-to guides, and troubleshooting tips to empower customers to find answers on their own.
Multi-Channel Support
Provide customer support across multiple channels, including email, phone, and social media. This demonstrates your commitment to resolving issues and meeting customers where they are.
5. Integrate Magento with Social Media Platforms
Yeah, yeah, we know, you know, that social media presence is necessary even for a small e-commerce store. But, here are some unique tips you don’t know:
Shoppable Posts
Using Magento’s social commerce integrations, you can actually turn your Instagram and Facebook posts into virtual storefronts This allows your customers to easily browse and purchase products while lying in bed, without exiting the platforms.
Bring Social Media to Your Magento Store
Yep, now you can easily integrate social media platforms with Adobe Magento 2 using a few extensions from the Magento Marketplace.
For example, let us show you how to add a Facebook ‘’Share’’ button to your Magento Storefront:
Step 1: Copy the code from Facebook’s button setup page.
Step 2: In the backend of your Magento account, add a content block and paste the HTML code.
Step 3: Simple, add the content block to a CMS, category, or product page.
Step 4: Confirm if the block is in the right position and working well.
Now, your customers can add a personalized message to links before sharing them on their timeline, in groups, or to their friends via a Facebook Message.
Influencer Collaborations
Partner with social media influencers to promote your products and reach new audiences. However, searching for the perfect influencer for your brand can be highly taxing.
Save your time and money by using an influencer marketing platform like Upfluence. With our extensive influencer databases and advanced search filters, you can easily integrate your Magento store with Upfluence using a simple integration and start managing your campaign from a single platform. Experience it today by booking a free demo.
6. Offer Flexible Payment Options
Offering flexible payment options is crucial for catering to diverse customer preferences and reducing cart abandonment. Try these options:
Multiple Gateways
Magento supports a wide range of payment gateways, including PayPal, Stripe, Braintree, and Authorize.Net. Integrate multiple options to give your customers the flexibility to choose their preferred payment method.
Buy Now, Pay Later (BNPL)
Offer BNPL options through services like Affirm, Klarna, or Afterpay. This allows customers to spread out payments over time, making your products more accessible and increasing average order value.
One-Click Payments
Streamline the checkout process by enabling one-click payments for returning customers. This reduces friction and makes it easier for loyal customers to complete their purchases without going through the whole process again.
7. Implement Effective Marketing Strategies
There’s no escape from marketing. It is the engine that drives traffic and conversions. Try using these specific strategies to generate more ROI:
Email Marketing
What do you do with the information that you collect from your website visitors and consumers? Leave it be? Try using it to create an email marketing list using Magento’s built-in tools or extensions like Mailchimp for Magento 2. Send targeted campaigns to these email addresses to nurture leads, announce new products, and promote special offers.
Content Marketing
It may sound like something you read everywhere, but you will be surprised to know hardly 50% of sellers are making full use of content marketing. Don’t be like them and start creating valuable blog posts, articles, videos, and infographics using Magento’s CMS. Share all this content on your social media to attract, engage, and educate your target audience. It works like a charm!
8. Craft a Customized User Experience
Let’s face it, nobody wants to be treated like just another number. In 2024, customers crave personalized shopping experiences that cater to their unique tastes and preferences. Luckily, Magento 2’s robust features make it easier than ever to roll out the red carpet for each individual shopper.
Know Your Customer
Start by developing detailed buyer personas. What are their pain points? What motivates them? What kind of products do they typically gravitate towards?
This knowledge will guide your personalization efforts.
Segmentation of Customers
Group customers based on demographics, purchase history, browsing behavior, and other relevant factors. For example, a fashion retailer could segment customers based on age, style preferences, or average order value.
Dynamic Recommendations
Group customers based on demographics, purchase history, browsing behavior, and other relevant factors. For example, a fashion retailer could segment customers based on age, style preferences, or average order value.
Tailored Promotions
Magento 2’s promotional rules allow for a high degree of customization. Create personalized offers and promotions based on individual preferences and purchase history. This could mean sending a special discount code to a customer who abandoned their cart or offering a birthday gift to a loyal shopper.
9. Offer Exclusive Membership Programs
When it comes to your customers, discriminate by loyalty. Yes, that means giving special treatment to your brand loyalists. Create exclusive membership programs to reward your most loyal customers which may lead to repeat business.
Learn from VIP Clubs
Offer premium memberships with perks like early access to sales, exclusive discounts (e.g., 15% off all purchases), free shipping, and personalized shopping assistance. Use Magento’s Customer Groups feature to create and manage different membership tiers.
Tiered Rewards
Implement different membership levels with increasing benefits. For example, offer free shipping at the basic level, early access at the mid-tier, and personalized styling advice at the highest tier. This encourages customers to spend more to unlock greater rewards.
Points-Based System
Award points for purchases, reviews, and social sharing. Allow customers to redeem points for discounts or exclusive products. You can use the Amasty Customer Loyalty extension for Magento 2 to easily implement a robust loyalty program.
10. Use Gamification Techniques on Your Magento Store
Who said shopping can’t be fun? Did you know you can Gamify your customer’s shopping experience? Let us show you how:
Loyalty Points and Rewards
Just like we were rewarded coins for clearing levels in a game, reward your customers for action levels like purchases, referrals, and social sharing with points they can redeem for discounts or exclusive products. All of this is possible with Magento’s Reward Points extension by Mirasvit.
Spin-to-Win Pop-ups
Surprise visitors with gamified pop-ups, like the ones created with the better Coupon Popup extension for Magento 2, that offer a chance to win discounts, free products, or exclusive perks. This can be a fun way to capture email addresses and grow your mailing list.
Achievement Badges
Another way to gamify the shopping experience is by awarding badges for milestones like repeat purchases, reviews, or referrals. Magento 2’s Badges extension can help you easily implement this feature.
11. Use Magento's Advanced Reporting and Analytics
Knowledge is power, especially in the world of e-commerce. Magento’s advanced reporting and analytics tools provide valuable insights into customer behavior and store performance.
Sales and Performance Reports
Track your sales figures, popular products, and overall store performance to identify trends and areas for improvement. Dive into Magento’s built-in reports or consider using advanced analytics extensions like Advanced Reports by Mirasvit.
Customer Insights
Analyze customer demographics, purchase history, and browsing behavior using tools like Google Analytics Enhanced E-commerce integration for Magento 2. This will help you understand your audience better and tailor your marketing efforts.
A/B Testing
Experiment with different versions of your product pages, landing pages, and checkout process using Magento’s built-in content staging or third-party tools like VWO or Optimizely.
12. Offer Product Bundles and Heavy Discounts
Don’t underestimate the power of a good deal! Shoppers love feeling like they’re getting bang for their buck, and strategic discounts and bundles can be the nudge they need to hit that “Buy Now” button.
Product Bundling
Group complementary products together and offer them at a discounted price. Think of it as creating a curated shopping experience for your customers. This not only simplifies their decision-making but also increases your average order value. For example, a skincare brand could bundle a cleanser, toner, and moisturizer for a special price. Magento’s Product Bundles extension makes this easy to implement. Here’s another great example of product bundling.
Volume Discounts
Offer discounts for bulk purchases (e.g., “Buy 3, Get 1 Free”) to encourage higher order values. This is especially effective for wholesale businesses or products that are frequently purchased in larger quantities.
Seasonal Sales
Plan and execute seasonal sales events, such as Black Friday, Cyber Monday, and holiday promotions, to capitalize on peak shopping periods. Use Magento’s promotional pricing rules to easily create and manage these discounts.
13. Leverage Magento's Multi-Channel Selling
Don’t limit your sales potential to your Magento store alone. Experiment with multi-channel selling to reach a wider audience:
Marketplaces
Integrate your Magento store with popular marketplaces like Amazon and eBay using extensions like M2E Pro or CedCommerce. This expands your reach to millions of potential customers and increases your brand visibility.
Social Commerce
Sell directly on social media platforms like Facebook and Instagram by integrating with their shopping features. This allows customers to purchase your products without leaving their favorite social channels.
Google Shopping
List your products on Google Shopping to reach shoppers who are actively searching for products like yours. Magento 2 offers seamless integration with Google Shopping, making it easy to get your products in front of a massive audience.
How to Increase Your Magento Store Sales with Upfluence?
This may surprise you but over 50% of the brands who work with influencers run ecommerce stores! Even more surprising is that 63% of online shoppers are more inclined to purchase a product that is recommended to them by a social media influencer.
Even though influencer marketing is not new, a lot of e-commerce sellers are afraid to use it due to the hassle of finding, contacting, and managing online celebrities. To solve this issue 100%, we created Upfluence.
With just a few clicks, any Magento seller can integrate their online storefront with Upfluence using our Magento Integration API.
1. Find Influencers Who Love Your Products
Upfluence helps you identify influential customers who visit your Magento store. This way, you can tap into their reach and credibility to promote your products to a wider audience. Upfluence does this by capturing the social data of your visitors through a customizable ambassador landing page or a dedicated field during checkout.
2. Effortlessly Send Products to Influencers
Upfluence makes it easy to send products to influencers for review. Influencers can simply fill out which products they want to review and provide their delivery information. You can also create custom discount codes for influencers in bulk, so they can share them with their followers.
3. Track Influencer Performance and Sales
Upfluence allows you to analyze influencer post-performance based on KPIs such as engagement rate and follower count. You can also track affiliate sales generated in real time and compensate influencers automatically. This way, you can see which influencers are driving the most sales and reward them accordingly.
Don’t miss out on the opportunity to unlock the full potential of influencer marketing for your Magento 2 store.
Book a free demo with Upfluence today and let us help you achieve unprecedented success in the e-commerce world.
Key Takeaways
There you have it! By implementing these 13 strategic tips, you can transform your Magento 2 store into a thriving e-commerce business. Remember, success in e-commerce requires a combination of innovation, data-driven decision-making, and a relentless focus on customer satisfaction. Also, it takes time, so be patient while executing these tips.
Remember to keep updating your knowledge of Magento and e-commerce marketing to always stay ahead of your competitors.
FAQs About Increasing Magento Sales
The strategies outlined in this guide offer a comprehensive approach to boosting your Magento 2 sales.
Some quick wins include optimizing product images and descriptions, improving site speed, displaying customer reviews, offering limited-time discounts, and personalizing the shopping experience.
Consider extensions like OneStepCheckout, Mageplaza Better Popup, Yotpo Product Reviews, Abandoned Cart Email, Product Bundles, Reward Points, and Badges to enhance your store’s functionality and drive sales.
The “best” extension depends on your specific needs and goals. However, extensions that enhance product recommendations, improve checkout, and streamline marketing automation are generally effective in boosting sales.
