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How to Find Amazon Live Influencers- Your Step-by-Step Guide

Customers in the US are no strangers to Amazon Live shopping. And, with a $50 billion market value, the live commerce market is soaring through the sky, heading towards an estimated growth of 36% by 2026! It’s high time for marketers and Amazon sellers to get on board the Influencer Marketing Express! 

No, this isn’t just another trend, it’s a seismic shift in how we shop online. In fact, nearly 1 in 4 shoppers who purchase a product online have watched at least one live shopping stream. That’s the power of live influencers. Are you feeling the itch to leverage this power?

We have prepared an extensive step-by-step guide that will walk you through exactly how to find Amazon Live influencers, who can boost your brand’s visibility and sales and what’s the best tool in town for this job. 

Let’s begin by addressing the most pressing question for those wondering:

What on Earth is Amazon Live?

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Do you or your kids watch gamers playing online in real time while commenting and chatting with their viewers? That’s live-streaming! 

Amazon Live is a live-streaming platform built right into Amazon. It allows brands and influencers to showcase products in real-time, answer viewer questions, and even offer limited-time deals. It’s kind of a win-win situation. How so?

Well, the customers get an interactive shopping experience while watching their favorite influencers, and brands get a powerful new way to connect with their audience.

With Amazon Live, brands can:

  1. Reach a wider audience and showcase products in a dynamic, engaging way. According to a study, live shopping events are expected to generate $57 billion in sales by 2025 in the US alone. That’s a massive audience, nay- a massive opportunity you could tap into!
  2. Create a sense of urgency and excitement that leads to impulse purchases. 
  3. Connect with customers on a personal level and foster loyalty. Remember, it’s not just about selling, it’s also about interacting.
 

Now that you have a clear idea of what is Amazon Live, there comes another question.

Who Are These Amazon Live Influencers?

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They’re common folks who became an overnight internet sensation. They’re the friendly faces, engaging personalities, and trusted experts who bring Amazon Live streams to life. 

From tech enthusiasts unboxing the latest gadgets to fashionistas showcasing the hottest trends, these influencers are like a bridge between your brand and a vast audience of eager shoppers. They build trust, drive excitement, and evoke the feeling of FOMO (Fear of Missing Out) for your products!

Some of the popular faces you might know are Justin Braun, Laura Fuentes, Leticia Gardner, Ashley Marquez, Brad Kowitz, Jalissa Queen, and the list goes on. These are some of the pied pipers for your products on Amazon.

How to Find Your Perfect Amazon Live Influencer

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The biggest perk of live-streaming on Amazon Live is that it’s completely free and there are no platform fees. But there’s a small catch! Before enjoying the benefits of free live-streaming you have to meet the eligibility criteria of Amazon.

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You Are Eligible For Going Live On Amazon If:

Step 1: Explore Amazon Live Homepage and App

Without further ado, here’s a detailed step-by-step process to find the perfect influencer for your brand

Just like our lives are full of choices, Amazon gives us three options to access Amazon Live: Amazon website, iOS/Android Amazon Live Creator App, and third-party app integration.

If you’re using the website, head to the Amazon homepage, and at the top left, click on the three horizontal lines icon, unpopularly known as the main navigation icon.

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Next, scroll all the way down to ‘’Programs & Features’’ and click on ‘’Amazon Live’’.

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Next, scroll all the way down to ‘’Programs & Features’’ and click on ‘’Amazon Live’’.

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In the menu, you can select to either go to ”Live” or ”Recently Live”.

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To explore the Amazon Influencer Storefronts click on ‘’Browse’’ and select the category of your choice. For instance, we are selecting ‘’Fashion and Beauty’’

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On the left panel, you can spot “Featured Creators”. The rest of the page showcases upcoming, trending, and recommended live streams from influencers of that category.

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Let’s check out the Amazon Storefront of a creator. Just click on any creator’s profile and select ‘’View my storefront’’.

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Do observe that you can only see her bio and not any other details regarding her follower metrics or her presence on social media platforms.

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Talking in the lingo of Gen Alpha, the very limited influencer data present on Amazon Live is a big red flag ( 🚩) for marketers and professionals who need to decide on the best influencer for their next influencer marketing campaign.

How to Access Amazon Live on Mobile

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Ok, enough of the desktop stuff, all of us are more familiar with smartphones. We have quickly jotted down how you can access Amazon Live on your mobile.

  1. Get the App: Download the Amazon Live Creator app on your device 
  2. Sign In: Use your Amazon Seller or Vendor account details to log in.
  3. Choose Your Brand: Select the brand you’ll be featuring. Make sure it’s registered with the Amazon Brand Registry.
  4. Camera Setup: Decide if you’ll use your phone’s camera or an external one. If you choose an external camera, you’ll need broadcasting software.
  5. Showcase Your Products: Add the products you’ll discuss to the product carousel. Viewers can easily find them during your stream.
  6. Name Your Stream: Give your live stream a catchy title that will grab attention.
  7. Create a Thumbnail: Design an eye-catching image to represent your stream. It’s the first thing viewers will see.
  8. Practice Makes Perfect: Use Practice Mode to test your setup and internet connection before going live.
  9. Schedule or Go Live: You can schedule your stream in advance to promote it, or start streaming right away!

That’s all you have to do to access Amazon Live on any iOS or Android device. Pay attention to the live streams that resonate with your brand. What kind of products are they showcasing? What’s the host’s style? Who is their target audience? These observations can help you narrow down your search.

Enough with Amazon Live, is there anything else that can come in handy when it comes to hunting influencers? Keep reading to know the answer.

Step 2: Discover Amazon Finds

Hashtags are almost dead on Instagram, but they’re still pretty much relevant when it comes to Amazon Finds, an Amazon Influencer Storefront

Amazon Finds is a curated collection of products handpicked by influencers. Think of it as a virtual flea market, except everything is #FoundItOnAmazon. Explore the storefronts, see who’s active on Live, and get inspired by their unique styles. 

You can find Amazon Finds products in the following ways:

Dedicated Storefront: Visit the Amazon Finds storefront on Amazon.com to browse their curated selection by interest. Just click on “Browse Interests”.

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Social Media: Follow Amazon Finds on social media platforms like Instagram and Pinterest for product highlights and inspiration. 

Recommendations: Look for “Amazon Finds” badges on product pages throughout Amazon, indicating that the item is part of the curated collection.

Step 3: Search for an Influencer Marketing Platform

While Amazon Live and Amazon Finds offer a starting point, finding the perfect influencer for your brand can be like finding a needle in a haystack. Wondering how? 

Let us share some typical key metrics any marketer looks for while evaluating any influencer before spending even a dime.

  •  Audience size: How many followers does the influencer have?
  • Engagement rate: How many likes, comments, and shares do the influencer’s posts typically receive?
  • Niche: Does the influencer specialize in a niche that is relevant to your brand?
  • Content style: Does the influencer’s content style align with your brand’s voice and tone?
  • Past performance: Has the influencer worked with other brands in your industry? What were the results of those campaigns?

Even though Amazon provides a detailed list of influencers categorized by industry and interests but still, these are not enough for any marketing professional. This is where Upfluence comes in.

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Unlike Amazon’s basic search functions, Upfluence offers:

  1. Advanced Search Filters: With our extensive influencer databases, you can go beyond basic demographics and filter by interests, engagement rates, content types, and more.

  2. In-Depth Influencer Profiles: Access detailed information about each influencer’s audience, reach, and performance history.
  3. Campaign Management Tools: Get solutions to all your issues. From collaboration with influencers, outreach, and contract negotiation to content creation and performance tracking.
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The Upfluence Amazon Attribution Integration allows you to seamlessly integrate influencer marketing with your entire Amazon store strategies.

Let’s rewind to the moment when we checked the Amazon Storefront of an influencer and found no details about the follower base, engagement metrics, or even the social presence of the individual on social media platforms. Well, even a newbie marketer knows that numbers speak louder than words, and at Upfluence, we do influencer marketing by the numbers!

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Green Flags of Using Upfluence

🟢 As a busy professional, you can save time and make smarter decisions by quickly analyzing data-rich influencer profiles. Upfluence lets you track, optimize, and amend your marketing campaigns to get ROI numbers in double digits.

🟢 Track social media performance, affiliate programs, and sales performance thanks to our native CMS integrations.

🟢  Upfluence enables you to manage your affiliate creators with ease, ensuring you have full transparency and accountability.


No more green flags for today. Go experience influencer marketing, Upfluence style. Book a free discovery call today.


After exploring all these options, we can’t miss out on this one. Next, you will learn, how to search for influencers at their own second homes- social media platforms!

Step 4: Find Social Media Platforms

Amazon Live influencers are social butterflies. They love promoting their streams on platforms like Instagram, Twitter, TikTok, and Facebook. Follow relevant hashtags like #AmazonLive, #AmazonInfluencer, and #FoundItOnAmazon on all social media platforms

Engage with influencers whose style and audience align with your brand. Comment on their posts, share their content, and build relationships. This can make it easier to initiate a collaboration later on.

Check out this list of some of the trending Amazon Live hashtags that you should definitely try on Instagram, Twitter and TikTok:

#Founditonamazon
#AmazonUS
#Amazonfinds
#Amazonfinds2024
#Amazonapparel
#Amazonfashion
#Amazonelectronics
#Amazon (Add the category you wish to look for)
#Amazondeals
#Amazoninfluencer
#Amazonmusthaves
#Amazonfindsformen
#Amazonfindsforwomen (Kids, Girls, Boys…keep switching)

Let’s try searching the #Amazonmusthaves hashtag on Instagram.

Go to Instagram and on the search bar enter the hashtag you want to search.

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See, at present, there are more than 53k people following the #Amazonmusthaves hashtag. Here’s a tip for you- keep an eye on similar-looking hashtags with a good number of followers. You can explore them to find more candidates for your influencer marketing campaign.

Just open any post and you will be able to see the username of the person appearing in top results. This is a recent post of June 10 where @dining delight is endorsing @fexia official naturally while talking about her experience of using the fancy table runners that she bought from Amazon. Notice how subtly she promotes products without using any salesy language.

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Let’s take a peek at @dining delight to look at the major metrics.

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With less than 100k followers on her Instagram account, Lori comes under the Micro Influencer category which is best suited for brands and businesses who want to target a niche audience while not spending too much money on Marco influencers.

As we discussed earlier, one should look for metrics like average views on reels, engagement metrics like shares, likes, comments, and a few other insights that can help you decide if she is perfect for your next campaign. 

This is definitely a time time-consuming and tedious process, which you can skip altogether by simply checking all the stats on Upfluence. Instead of manually doing the work, you will save time and money by using a platform that does all these things in a CLICK!

Similarly, you can explore Amazon Influencers on X (Twitter). Start by searching for any hashtag that is relevant to your brand. Here, we are taking the popular hashtag- #Amazonfinds.

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When you scroll down you can find people and businesses who are actively using this hashtag to market their products.

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Did you notice anything? 

This account is run by a guy named Kanaporn Petchvisai who has a very low number of followers. It’s one of the reasons why marketers choose to pay influencer marketing platforms like Upfluence instead of running off to social media platforms to randomly search for influencers. Organic search needs patience and time, especially on X (Twitter). Upfluence is a cost-effective, time-saving alternative where you can freely search for whatever X influencers you want.

The same process goes behind TikTok and Facebook. Now that we are almost at the end of our journey with this blog, it’s the right time to introduce all of you to different categories of Live influencers you can find on Amazon.

Categories of Amazon Live Influencers

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Amazon Live influencers come in all shapes and sizes, catering to a wide range of interests and niches. Apart from mini, micro, and macro influencers, here are a few key categories you’ll encounter:

1. Brand Ambassadors

These influencers have established long-term partnerships with specific brands, acting as their dedicated advocates. They often receive exclusive access to new products and promotions, making them valuable assets for building brand awareness and loyalty.

‘’Tech With Brett’’ is a brand ambassador for several tech companies, including Samsung and Dell. He regularly hosts Amazon Live streams featuring their latest products, offering his expert opinions and answering viewer questions.

2. Niche Experts

These influencers are the go-to authorities in their respective fields, whether it’s beauty, fashion, tech, gaming, or home improvement. Their in-depth knowledge and passion for their niche make them highly influential among their followers.

‘’Jillian Harris” is a lifestyle influencer and interior designer, who often showcases home décor and furniture brands on Amazon Live, sharing her design tips and product recommendations.

3. Budding Influencers

These up-and-coming influencers might not have a massive following yet, but they have a highly engaged and loyal community that’s growing rapidly. They often offer more affordable rates and are open to creative collaborations.

‘’The Deal Guy’’ is a rising star in the deals and savings niche, and regularly features Amazon deals and products on his live streams, helping his audience find the best bargains.

4. Everyday Influencers

These influencers are passionate about specific products or categories and share their experiences with their followers. They may not be professional influencers, but their authenticity and genuine enthusiasm for their niche can be incredibly persuasive.

‘’The Kitchen Gadget Queen’’ is an everyday influencer who shares her love for kitchen gadgets on Amazon Live. Her honest reviews and demonstrations have earned her a loyal following of home cooks.

5. Amazon Employees

Yes, even some extroverted Amazon employees host live streams! They often focus on specific product categories or Amazon-owned brands, offering a unique insider perspective.

‘’Amazon Fashion’’ hosts live streams featuring their in-house clothing lines and styling tips, often featuring Amazon employees as models and hosts.

6. Celebrities and Public Figures

Occasionally, you’ll find well-known celebrities and public figures hosting Amazon Live streams, bringing their star power and massive audience to the platform.

Recently, Lady Gaga partnered with Amazon Live to promote her beauty brand, ‘’Haus Laboratories’’, showcasing products and interacting with fans in real time.


These are not well-established categories, but still, you can still use them to classify almost all the influencers on Earth.

Ultimately, it boils down to what you want for your business or your campaign. By understanding the different types of Amazon Live influencers, you can choose the ones that best align with your brand’s values, target audience, and marketing goals.

FAQS about How to Find Amazon Live Influencers

You have several options: explore the Amazon Live platform, browse Amazon Finds, follow them on social media, or utilize an influencer marketing platform like Upfluence.

Many influencers have contact information listed on their social media profiles or Amazon storefronts. You can also reach out through influencer marketing platforms.

Simply click the “Follow” button on their Amazon Live profile or storefront.

There’s no one-size-fits-all answer. It depends on their experience, audience size, engagement rates, and the scope of the collaboration. Some influencers charge a flat fee, while others work on a commission basis.

Because it works! Live streams generate a sense of urgency and excitement that can lead to impulse purchases. Plus, influencers build trust and credibility with their audience, which can translate into higher conversion rates for your brand.

Conclusion

Finding the right Amazon Live influencer is the first step. The real fun begins when you collaborate to create captivating content that resonates with your audience. So, get out there, start exploring, and find the perfect influencer to bring your brand to life on Amazon Live!

Additional Tips for Finding Amazon Live Influencers

  1. Don’t rely on just one method to find influencers. Use a combination of methods to find a wider range of potential partners.
  2. It takes time to find the right influencers and build relationships with them. Don’t expect to find the perfect influencer overnight.
  3. Influencers have different rates and expectations. Be prepared to negotiate to find a rate that works for both of you.
  4. The influencer marketing landscape is constantly changing. Stay up-to-date on the latest trends and best practices.

     

By following these tips, you can find the right Amazon Live influencers for your brand and create successful campaigns that drive results. Almost 90% of your worries can be taken care of by partnering with the right influencer marketing tool, like Upfluence. Are you willing to give it a try? Book a demo now!

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