Dominate July 8–11 with data-driven tactics, creator firepower, and real-time marketing precision.
Why This Guide Matters
Amazon has officially confirmed it: Prime Day 2025 is a 4-day event (July 8–11), the longest Prime window ever. That means more opportunity… and more competition.
In 2024:
- U.S. shoppers spent $14.2 billion in just 48 hours +11% YoY.
- 49% of purchases were on mobile devices.
- $1.08 billion in sales came via Buy Now, Pay Later (BNPL).
Translation? Shoppers are ready. Creators are powerful. Mobile rules. And BNPL is no longer optional.
Let’s get into the 7 exact steps your brand needs to own Prime Day 2025 with plenty of high-performance marketing IQ.
Step 1: Lock In Creators Who Already Love You
Why?
Creator-led content outperforms traditional ads across every metric conversion, trust, engagement.
Micro-influencers (10k–100k) earn up to 60% more engagement
What to do:
- Find creators who’ve already posted about your category.
- Prioritize those with Prime Day experience (they know what converts).
- Give them smart, Prime-ready messaging:
- “My Prime-day Picks”
- “Add to your Wishlist”
- “This deal’s dropping on July 8”
Pro tip:Launch in minutes with the Upfluence Marketplace, a self-serve creator platform where brands can launch campaigns, browse, book, and activate influencers with proven Prime Day experience. You can filter by industry, audience size, engagement, and even performance. Or just let the creators come to you! It’s influencer marketing, but optimized for speed.
Design Mobile-First Everything
Why?
Nearly half of all Prime Day sales happen on mobile, and social commerce is largely happening in vertical format.
What to do:
- Design vertical content (9:16) for Instagram Stories, TikTok, and YouTube Shorts.
- Optimize your Amazon Storefront and listings for mobile load speeds and scannability.
- Use short-form UGC for social ads, trust is built faster in someone’s hand than on a desktop banner.
Pro tip:
Run creator content as vertical video ads with clear CTAs like “Shop Now” or “Limited Prime-Day Offer.” It blends into feeds but stands out in results.
Step 3: Create Irresistible Offers (and Name Them Properly)
Why?
The average shopper sees dozens of deals per scroll. Yours needs to be instantly understandable, and appealing.
What to do:
- Offer 30–50% off your top products or value bundles (if you can).
- Enable BNPL on any item $50+ to remove friction (BNPL made up $1B+ last year).
- Don’t just price it. Package it:
- “Glow Up Bundle” > “Skincare Trio”
- “Back-to-College Kit” > “Laptop & Mouse”
Pro tip:
Put your creator spin on the names, make bundles memorable and memeable. Customers love a little personality with their checkout page.
Step 4: Go Live, or Be Forgotten
Why?
Amazon Live streams and influencer broadcasts see 2.5x more purchases per viewer. It’s shopping meets entertainment and it moves product… literally.
What to do:
- Book creators to go Live on Amazon, Instagram or TikTok.
- Plan 15–30 minute segments: product demos, quick unboxings, “Ask Me Anything” sessions.
- Pair with exclusive Live-only deals or flash discounts.
Pro tip:
Authenticity > production. The best Live events feel like FaceTime with a friend who really wants you to try this toothbrush.
Step 5: Monitor Performance Like a Hawk
Why?
You have 4 days this year, not 2. That means real-time optimization can double your returns.
What to do:
- Use Upfluence + Amazon Attribution + Amazon Marketing Cloud to track:
- Top-performing creators
- Conversion by platform, audience, and ad
- New-to-brand (NTB) customers
Pro tip:
Reallocate budget by Day 2. If one creator is crushing it, boost their content. If one format underperforms, shift quickly.
Campaigns that adjust mid-flight consistently outperform “set-it-and-forget-it launches”.
Step 6: Treat Each Day Like a Campaign (Especially Days 3 & 4)
Why?
In 2024, Day 2 had a 19% higher conversion rate than Day 1. With 4 days this year, you have even more opportunity to stack momentum.
What to do:
- Repurpose Day 1–2 content for a Day 3 refresh.
- Launch flash deals (“Back by Demand,” “Almost Gone”) on slower days.
- Retarget site visitors and Amazon browsers with creator posts via email.
Pro tip:
Keep creators active through Day 4. Prime Day fatigue is real, but so is FOMO and your best-performing content may still be ahead.
Step 7: Retarget, Repurpose, and Keep Winning Post-Prime UGC
Why?
The sale may end July 11, but your conversions don’t have to. This is where you turn Prime Day leads into Q3 customers.
What to do:
- Retarget clickers, viewers, and cart abandoners immediately post-event.
- Turn creator content into evergreen ad assets and email flows.
- Analyze campaign data:
- Which products converted?
- Which creators drove highest ROAS?
- What messaging resonated?
Pro tip:
Post- Prime Day ugc like “What I Bought” or “My Prime Haul” continues to convert. Run recap content through July and tie it to summer sales or back-to-school offers.
Prime Day isn’t just about discounts, it’s about discovery, influence, and momentum.
Brands that win treat Prime Day like a performance campaign, not a flash sale.
And with Upfluence’s Marketplace, you can:
- Launch a campaign in under minutes.
- Find creators already converting for your category.
- Track ROI from impression to checkout.
Book a demo to get your Prime day campaigns live in no time! We’ll match you with creators, set up tracking, and get your content on the road to ROI all before Day 1 even starts.
Want all this information with you at all times? Download the guide here.
