Why Upfluence’s Live Capture Tool?
Upfluence’s Live Capture tool is a game-changer for influencer marketing because it simplifies the process of finding the right influencers. It taps into your existing customer base. Instead of spending hours searching for new influencers, Live Capture identifies creators who already love and use your products, ensuring more authentic partnerships. It automates influencer discovery and lets potential ambassadors express their interest through a branded landing page. This implementation saves you time and delivers more impactful, genuine collaborations.
Using Live Capture not only saves time but also delivers significant results. Our data shows that influencers who are existing customers are 7x more likely to work with your brand and are up to 52% cheaper for paid collaborations. These authentic partnerships drive the highest ROI for your influencer marketing efforts, making your campaigns both effective and cost-efficient.
In this guide, we’ll cover two major steps:
- Creating an Ambassador Landing Page: Allow influencers to express interest organically by setting up a dedicated space for them on your website.
- Running Live Capture to Match Influencers: Automate the process of identifying influencers from your customer base and start building stronger, more authentic relationships.
Let’s dive into how these features work and how they can take your influencer marketing to the next level!
Chapter 1: Creating an Ambassador Landing Page
Your first step is to create a dedicated landing page where influencers can easily submit their information, making it simpler for you to identify great partnership opportunities. Here’s how you can do it:
Streamlined Application Process: By adding an ambassador landing page to your website’s footer, influencers who visit your site can effortlessly express interest in collaborating.
Customization Options:
- Upload your brand assets like logo, color, and curated images.
- Include metadata settings like page title and favicon to boost your page’s SEO and ensure a professional appearance.
Embedding the Link Everywhere:
- Add the landing page link to your social media bio, newsletters, or even product packaging to generate more interest.
Simple Form Creation:
- Customize the submission form to gather essential information from influencers.
Let's See it action!
Watch an example in our tutorial below to see exactly how to create your ambassador landing page using Upfluence’s Live Capture tool.
Chapter 2: Running Live Capture to Match Influencers
After setting up the landing page, you can use Live Capture to match influencers from your customer base. This ensures that you collaborate with creators who already like your brand.
Automated Influencer Matching:
- After integrating with your CMS (like Shopify), Upfluence scans your customer base for influencers who have bought from you.
Efficient Filtering:
- Once you have a list, filter by follower count or platform type. This makes finding relevant influencers quick and easy.
Building Campaigns:
- Move selected influencers into specific workflows or campaigns. Tailor campaigns based on their platform or audience.
Authentic Engagement:
- These influencers already know your brand. Their content will feel more genuine, resulting in higher engagement and higher sales.
Key Benefit: By matching influencers already within your customer base, you’re not starting from scratch. You’re tapping into an audience that already knows and appreciates your brand.
Let's See it action!
Watch the embedded video below to see an example on how to Live Capture matches influencers from your customer base and automates your influencer marketing process
Ready to Boost Your Influencer Marketing With Upfluence’s Live Capture Tool?
Upfluence’s Live Capture tool helps you connect with influencers who are already fans of your brand. From creating an ambassador landing page to identifying influencers in your customer base, this tool simplifies and optimizes your influencer marketing strategy.
For more detailed step-by-step guides and insights, explore our full Upfluence Academy Playlist. These videos will walk you through every aspect of using Upfluence to drive more influencer partnerships and drive sales.
Get Your Brand To The Next Level
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