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The leading influencer marketing platform, Upfluence, now integrates with Zapier to bring its clients the automatic discovery of influencers through unrivaled connectivity to more than 3,000 of the top software companies in the world. The partnership opens up previously inaccessible customer insights that brands can then use to fuel their influencer marketing efforts and authentic user-generated content.
New York, New York – May 11, 2021 – Upfluence, the leading global influencer marketing and commerce platform trusted by top brands worldwide, announced today it has partnered with the automation giant Zapier. The new collaboration offers Upfluence clients unlimited insight into organic influencer opportunities through a powerful and unprecedented integration to more than 3,000 of the top business software tools.
Through this new integration, Upfluence now helps clients identify who is influential in any Zapier-connected database, including e-commerce platforms such as Shopify, WooCommerce, Magneto, BigCommerce, and Salesforce; CRM tools such as Klaviyo, Hubspot, ActiveCampaign, MailChimp, and Drip; or payment processing platforms such as Stripe or Square Payments. Influencers can also be automatically identified within any contact list imported into Google Sheets, offering unlimited potential. These found influencers can easily be added from Upfluence to affiliate management tools such as Refersion; and prioritized through ticketing tools such as Intercom and Zendesk, providing a boost in customer service to influential VIPs.
“It’s exciting to be able to offer our clients unparalleled access and insights into the data across their entire ERP. Identifying their best influencers within every dataset is now as simple as connecting their CMS, affiliate platforms, analytics tools, and mailing systems to Upfluence – and we’ll do the rest,” said Upfluence Inc.’s CEO Kevin Creusy. “As businesses seek new, smarter ways to drive tangible growth and authentic user-generated content in less time, it’s also becoming harder to find and activate the right influencers. Our new partnership with Zapier greatly helps with this endeavor and delivers numerous benefits for our clients.”
Leveraging existing networks and converting customers into ambassadors is one of the best brand growth opportunities currently available and a great ROI positive strategy. Creators who love a brand found by Upfluence in Zapier-connected databases are 7x more likely to accept a free collaboration and are 52% less expensive to work with on paid collaborations. By connecting Upfluence with any of the 3,000+ business apps available through Zapier, brands can automatically uncover and capitalize on a contact’s social data to identify revenue-generating ambassadors.
To uncover the hidden value within existing databases, business tools, and customer lists, get in touch with Upfluence to learn more.
About Zapier
Founded in 2011, Zapier is the global leader in easy automation for small businesses. Connect and effortlessly automate information between 3,000+ apps — the largest network in the industry. Try Zapier free: www.zapier.com
About Upfluence
Upfluence is an all-in-one influencer marketing platform that allows brands and agencies to identify, contact, manage, and analyze their influencers at scale. Upfluence is the only influencer marketing software that helps brands drive online sales by leveraging social data, brand affinity, and authenticity to turn customers into your best-performing influencers.
Their data-driven approach to influencer marketing delivers a high ROI for each of their 1600+ clients worldwide including Pernod Ricard, Asics, Zappos, and more.
Press info | press@upfluence.com | +1 415 366 0167 | +33 4 20 88 00 40
