Industry
- Beverage
Solution
- Fully managed Campaign
- Influencer Search & Selection
- Outreach & Activation
KPIs
- Increase brand awareness
- Build presence on Twitch
The Results
Twitch
47K
Unique viewers on Twitch
13K
Viewers of ‘Fuze Tea pause’ segment
1,5K+
Average concurrent
viewers
870
Total minutes
streamed
Instagram Results
1M+
Community Size
520M
Estimated Reach
630K
Impressions
94K
Interactions
About The Campaign
Fuze Tea, known for its herbal and fruit-infused teas, partnered with Upfluence to engage and convert a younger audience on Twitch.
Increase Brand Awareness
Their strategy focused on finding captivating creators and associating their content with a pause during streams, creating a moment to enjoy Fuze Tea.
Build A Presence On Twitch
Fuze Tea wanted to partner with streamers to increase their brand awareness and increase engagement using Twitch Creators.
The Upfluence Solution
Upfluence coordinated a campaign with Gaming and Lifestyle influencers to encourage their audience to take a pause and enjoy a refreshing Fuze Tea.
Fuze Tea took advantage of influencer marketing to leverage Twitch and create a strong identity in the Gaming community thanks to partnerships with streamers.
Maximize each creator's potential
On average, the six activated influencers posted 3.5 times. Gaming creators posted more frequently than lifestyle influencers.
Multi-channel campaign
The synergy between the Twitch campaigns and their Instagram programs led to a 47% increase in impressions.
Selective yet more engaged
Gaming creators are more selective with brand partnerships but have highly active and engaged audiences, resulting in an 83% increase in interactions.
Key Takeaways
Positive Impact
- For 50% of the streams, the ‘Fuze Tea pause’ segment recorded the highest peak of viewers during the live stream.
- The brand’s storytelling and creative angle motivated influencers to create extra content.
- Fuze Tea effectively utilized influencer marketing on Twitch to establish a unique brand presence within the gaming community.
- Fuze Tea opted for a series of live streams instead of one-off events, aiming to build consumer loyalty. This approach resulted in positive feedback from fans.
Grow your Brand on Twitch with Upfluence
Finding the right creator for your brand has never been easier thanks to our 11M+ trusted creator database. Streamline your outreach, maximize value, and boost your sales with Upfluence today!
