Fuze Tea made an impact with their first campaign on Twitch thanks to influencers
Fuze Tea was aiming to increase brand awareness amongst a younger audience through influencer partnerships on Twitch and Instagram. Through collaborations with 6 influencers, the campaign generated 630K impressions on Instagram and 47K unique viewers on Twitch.
What will you learn in this case study?
- You will learn how Upfluence helped Fuze Tea to identify and activate 6 partnerships with influencers to promote the idea that a moment of pause is a moment to enjoy Fuze Tea.
- How 6 influencers helped Fuze Tea achieve a 47% increase in impressions thanks to campaigns across Instagram and Twitch.
- How Fuze Tea’s strong partnerships led to influencers creating extra content for the campaign.