What Happens After the First Upfluence Affiliate Campaign?
In this tutorial, we’ll explore the process of launching a successful affiliate campaign using Upfluence. From creating or duplicating campaigns to managing affiliate commissions and tracking performance, this guide will help you set up your affiliate program and build long-term relationships with creators.
Upfluence not only saves time but also delivers significant results. Our data shows that influencers who are existing customers are 7x more likely to work with your brand and are up to 52% cheaper for paid collaborations. These authentic partnerships drive the highest ROI for your influencer marketing efforts, making your campaigns both effective and cost-efficient.
In this guide, we’ll cover four major steps:
- Creating or Duplicating a Campaign
- Â Creating a Tracking Plan and Setting Commission Structures
- Â Managing Pre-Existing Affiliates and Product Gifting
- Reviewing Affiliate Performance and Processing Payments
Let’s dive into how these features work and how they can take your influencer marketing to the next level!
Chapter 1: Creating or Duplicating a Campaign
Starting an affiliate campaign doesn’t have to be complicated. With Upfluence, you have the flexibility to either create a brand new campaign from scratch or duplicate an existing campaign. This is particularly useful if you already have a successful campaign framework in place.
- Creating from Scratch or Duplicating:
- If you’re starting from scratch, Upfluence allows you to build an affiliate campaign by defining your campaign goals, commission structures, and affiliates.
- However, if you’ve run a content-focused campaign in the past, you can simply duplicate that workflow and transform it into an affiliate campaign. This saves time and effort.
- Importing Influencers:
- After duplicating the campaign, you can easily import the creators you’ve worked with before. This way, you maintain continuity and build on existing relationships.
Key Benefit: Duplicating campaigns makes it easy to leverage previous successes and keep the momentum going with minimal setup effort.
Let's See it action!
Watch the embedded video to learn how to create or duplicate an affiliate campaign in Upfluence.
Chapter 2: Creating a Tracking Plan and Setting Commission Structures
Tracking your affiliates’ performance and offering fair compensation are key elements of running a successful affiliate campaign. Upfluence simplifies this by allowing you to create tracking plans and flexible commission structures.
Creating a Tracking Plan:
- Go to the campaign settings to create a tracking plan. You can generate unique discount codes for each affiliate, linked to your Shopify store.
- These codes can be customized with the influencer’s username and include a set discount rate, such as 15%.
Affiliate Links:
- In addition to discount codes, Upfluence allows you to create affiliate links with embedded discounts. These links drive customers directly to your store with just one click, making it easier for affiliates to share and for you to track.
Setting Multiple Commission Structures:
- Upfluence allows you to set a default commission structure (e.g., 15% for all affiliates). However, you can offer higher commissions for top performers or long-term partners by adjusting their rates individually (e.g., 20% for loyal affiliates).
Creating custom tracking plans and commission structures ensures that your affiliates are rewarded fairly and that you can easily monitor their performance.
Let's See it action!
Watch the embedded video below to see how to invite influencers and manage product shipments with Upfluence.
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Chapter 3: Managing Pre-Existing Affiliates and Product Gifting
Engaging your affiliates beyond commissions is key to building long-lasting partnerships. Upfluence allows you to manage mailings and product gifting seamlessly.
Sending New Mailings to Affiliates:
- Instead of following a predefined template, you can create custom mailings to invite existing affiliates to join your new campaign. This email can include their unique code, affiliate link, and information about their commission structure.
Product Gifting:
- For seasonal campaigns or product launches, you can send additional products to your affiliates. You can top them up with relevant items without needing their input, making the process more streamlined.
- Upfluence allows you to create a new extra order for product gifting at any time, ensuring that your affiliates always have fresh products to promote.
Sending personalized mailings and additional products keeps your affiliates engaged and motivated to continue promoting your brand.
Let's See it action!
Watch the embedded video to learn how to send new mailings and manage product gifting with Upfluence.
Chapter 4: Reviewing Affiliate Performance and Processing Payments
Once your campaign is live, tracking performance and paying your affiliates are essential for maintaining trust and transparency.
Reviewing Performance:
- The performance tab in Upfluence allows you to track each affiliate’s individual conversions, as well as get an overview of your total campaign performance. This feature helps you monitor the effectiveness of each affiliate and adjust strategies as needed.
Creating Affiliate Payments:
- You can set up monthly payments for your affiliates. On the first day of each month, select all your campaign participants and create a new affiliate payment. Upfluence ensures there are no late payments, building stronger relationships with your affiliates.
Regular performance tracking and timely payments help maintain transparency and ensure that your affiliates are fairly compensated for their efforts.
Let's See it action!
Watch the embedded video to learn how to review affiliate performance and process payments in Upfluence.
Conclusion: Simplify Affiliate Campaigns with Upfluence
Upfluence provides all the tools you need to run a smooth and effective affiliate campaign. From duplicating campaigns to managing product gifting and tracking performance, the platform simplifies each step, allowing you to focus on building strong relationships with your affiliates.
For more detailed step-by-step guides and insights, explore our full Upfluence Academy Playlist. These videos will walk you through every aspect of using Upfluence to drive more influencer partnerships and drive sales.
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