7 influencer marketing strategy masterclasses
In our influencer marketing masterclass series, Upfluence’s team of experts break down the key elements to a perfect influencer marketing campaign and share their top tips for success.
Watch a dedicated masterclass video on each of the following topics:
| 1. What is influencer marketing? | 2. Goals & strategy | 3. Smart influencer selection |
| 4. Mastering Outreach | 5. Choosing campaign types | 6. Measuring success |
| 7. Getting the most from your campaigns | 5. Choosing influencer campaign types | 6. Measuring success |
What you’ll learn in each masterclass
- What is influencer marketing?
Learn why influencer marketing is an important lever for creating authentic connections with your customers that should be integrated within your broader marketing strategy.
- Goals and strategy
Discover the key decisions to make up-front when creating an influencer strategy, as well as how to set measurable goals!
- Smart influencer selection
Find out key techniques for identifying your brand’s most authentic influencers! Plus what to look out for when making your final influencer selection.
- Mastering outreach
Get a step-by-step guide to writing the perfect outreach email, plus what to include in your influencer brief.
- Choosing campaign types
See a break-down of the most common influencer campaigns and tips for choosing the best campaign to help you reach your goals.
- Measuring success
Get the low down on how to calculate your campaign ROI and understand the importance of measuring earned media value.
- Getting the most from your campaigns
Get even more value from your influencer campaigns with top tips for repurposing, whitelisting content, and leveraging paid advertising.
Take a deep dive into the content covered in this masterclass series with The Ultimate Influencer Marketing Guide
Want to learn more about influencer marketing?
Become an influencer marketing expert by following an in-depth training course to help you plan, manage and evaluate your next influencer marketing campaign. The course Influencer Marketing A to Z expands on the knowledge shared in this masterclass series, and includes an in-depth lesson on each of the 7 topics, plus key takeaways and a ton of extra resources!
Meet the speakers!
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| Celena
Solution Architect at Upfluence |
Joe
Influencer Marketing Strategist at Upfluence |
Lucy
Content Manager at Upfluence |
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| Megan
Customer Success Manager at Upfluence |
Alexi
Customer Success Team Lead at Upfluence |
Selina
Head of Content Marketing at Upfluence |
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| Nathalie
Influencer Marketing Strategist |
