Holiday Season Influencer Marketing Guide

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It’s that time of year again! Create holiday season influencer marketing campaigns that deliver with our expert guide!  The holiday season is the biggest shopping event of the year, so don’t leave your marketing campaigns to chance. Use this guide to prepare your strategy, access useful tips to streamline your campaign management and use practical templates to help you overhaul your outreach emails, campaign briefs and campaign timeline.

Why you need influencer marketing for your holiday season campaigns

Social media is playing an increasing role in fueling shopping trends and generating sales through social commerce. On platforms like TikTok, 57% of users discover products on the platform then look for where to buy that item. Influencers in particular are having a huge impact on product discovery. Data from Meta shows that 29% of US consumers state that influencers help them discover gifts during the holiday season. When influencer content is combined with affiliate links, promo codes or live shopping streams, the opportunity to drive sales directly through creators is huge!

In this guide, we’ll take you through the latest consumer trends for the holiday season in 2022 so you can be fully prepared to make the most of opportunities and face challenges of shopping behaviors this year. In the first section you’ll get practical tips to get your holiday season influencer campaign off to the best start. We’ll share top tips on identification, outreach and campaign briefs so you can launch your holiday campaign in no time! Next, we’ll dive into the best influencer activations for generating online sales. Learn about sales-focused influencer activations including affiliate programs and promo codes campaigns.

What will I get out of it?

1. What to expect for the 2022 holiday season

Learn how to adapt to changing consumer behaviors, increased inflation and leverage the increased appetite for eCommerce and social commerce for holiday shopping.

2.  Kick-start your holiday season influencer marketing campaign planning

Learn the best practices for influencer identification, outreach and onboarding for the holiday season. You’ll need to start planning early if you want to get ahead of the competition! With this in mind, we’ve included an influencer selection checklist, two outreach email templates, a calendar of key holiday dates, an ideal campaign timeline, plus an influencer brief template to equip you with everything you need to launch your campaign effectively.

3. How to drive holiday season sales with influencers

Get insider tips on leveraging influencers for your Black Friday and Cyber Monday activations to maximize sales. Learn which content types will convert the most customers, plus why you should integrate influencers into your holiday affiliate programs!

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