TikTok Influencer Marketing Guide: Use Creators To Drive Growth

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Learn how to leverage TikTok for brand growth! It’s the fastest growing social media platform with over 1 billion monthly active users, making it a hugely valuable channel for digital marketers. In the age of social commerce, TikTok influencer marketing is a crucial lever for building awareness and driving sales. 

In this TikTok influencer marketing guide we’ll explore exactly how brands can put a successful TikTok marketing campaign into practice. TikTok values authenticity above all else and it’s a platform with its own set of rules. Corporate content is out. Authentic creator-generated content is in! With this in mind, we’ll share top tips for TikTok influencer marketing campaigns that convert!

TikTok Influencer Marketing Guide

Let’s dive in!

Chapter 1: Understanding the value of TikTok

New to TikTok? It’s time to start taking TikTok seriously as a marketing channel. Short-form video content is king, and key to capturing your audience’s attention and driving engagement. We’ll explain the key benefits of TikTok influencer marketing, highlighting how it helps to reach new audiences, boost product discovery and drive conversions. 

Chapter 2: Grow your brand with TikTok influencers

In this chapter we’ll dive into how TikTok creators can be leveraged to create authentic content for your brand that performs better than traditional advertising. You’ll understand why TikTok has become the go-to channel for influencer campaigns, with the share of influencer marketing spend on the platform skyrocketing from 2.3% in 2019 to 15.5% in 2022

You’ll also learn the keys to creating content that converts! This chapter showcases three real-life examples of TikTok influencer marketing campaigns that are driving results for brands including Target, Zappos and Dunkin Donuts. 

Selling on TikTok is big business! TikTok is prioritizing social commerce with the launch of TikTok Shop, live social shopping and ads. We’ll break down the best tactics for driving conversions and share the ultimate list of dos and don’ts to boost your TikTok marketing success!

Chapter 3: How to run a successful TikTok campaign

Finally, we offer a practical 8-step guide to running a TikTok influencer marketing campaign. We break down each campaign process from influencer discovery to onboarding, tracking results and whitelisting influencer content. 

Ready to launch your first campaign? Download the must-read TikTok Influencer Marketing Guide!  

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