Working With Influencers During the Holiday Season: Campaign Best Practices & Tips For Success

Holiday Influencer marketing – a perfect pairing!

The holiday season is typically a lucrative period for most brands, and they go all-out preparing marketing plans in order to make the best of the Christmas season.  As a powerful and proven tactic for brands, it’s time for influencer marketing to take a permanent seat at the Digital Strategy table. We have broken down 6 key areas that we anticipate will shape the influencer marketing space, and offer actionable recommendations brands can use to navigate this expanding market to meet their goals and evolve their strategies throughout the holiday period and beyond. 

Shopping during the holiday season can be insanely stressful. This is why we often look to people we know for recommendations, or online gift guides, and inspiration for those who are so hard to buy for. With that in mind, as a brand, you can utilize collaborations with influencers in order to bring this value to consumers. After all, an authentic influencer can act as a trusted friend, a knowledgeable shopping guru, or simply an advocate for an easy gifting solution for every holiday season.  

What will you learn?

_How the influencer marketing industry will continue to grow
_How the multiplication of influencer types has impacted the industry
_Why authenticity should be at the core of your process
_Why long-term partnerships will give you better sales results
_How AI & data will play a major role in influencer marketing
_Why video is THE content format of the future

Meet the speakers!

Paul Kahn, SVP Sales at Upfluence Kate Oakley, Account executive and social media marketing manager at Social Styles Marketing Celena Danahy, Solutions Architect at Upfluence
Paul Kahn

SVP Sales at Upfluence

Kate Oakley

Account Executive and Social Media

Marketing Expert at Social Styles Marketing 

Celena Danahy

Solutions Architect at Upfluence

Take your holiday influencer marketing to the next level

To maximize your sales during the holiday season, be sure to integrate influencers into your campaigns at every stage of the funnel. Traditional influencer marketing can boost brand awareness among new audiences, while integrating creators into your affiliate programs and utilizing social commerce features can help you increase conversions. Incorporating affiliate links and promo codes into your holiday influencer marketing campaigns is a surefire way to make sure you see an uptick in sales at this crucial time of year.

Focus on driving sales with affiliate marketing

Holiday influencer marketing calls for a strategy that puts generating sales at the center. It’s no good to have a one-off influencer post with a mention of your product. It’s time to get serious about conversions. Influencers should be showcasing your products in different ways to build up social proof and drive customers down the funnel. That’s where affiliate marketing comes in! Influencers have a valuable social media reach and bags of authenticity, making them excellent affilliates for your brand. By using an affiliate link or promo code they make it a lot easier and a lot more likely for their followers to buy your products after seeing a piece of their content.

Top resources to drive more sales with influencer during the holiday season

Learn how to recruit and activate influencers in sales-generating campaigns with Upfluence’s Holiday Season Influencer Marketing Guide. This guide is jam-packed full of practical resources to help you optimize your marketing campaigns. Use dedicated influencer outreach templates to secure new creator partnerships, create a brief using the influencer brief template and plan ahead for key holiday dates with the ideal influencer marketing campaign timeline.

Looking for ideas on how to drive sales? Check out our blog with top strategies for working with influencers for Black Friday and Cyber Monday.  The article shows you how influencer-generated content such as product reviews is key to generating sales during this key shopping event. You’ll also find 10 innovative ideas for how to work with creators to drive sales on Black Friday and Cyber Monday. 

 

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