Just like any fruitful working partnership influencer collaborations require incentives. As professional content creators, influencers will expect fair compensation for their work. That said, brands will have a marketing budget to respect and will want to ensure a high ROI. That’s why it’s important to get the balance right! When influencers feel valued for their work they’ll be more motivated to deliver their best work, exceed expectations, and renew partnerships – all great things for your long-term influencer marketing strategy!
We have identified 4 key ways that brands can incentivize influencers, including a mix of monetary compensation and exclusive brand benefits like discounts, free products and prize draws. You’ll get insights into the pros and cons of each method to help you make the best choice for your influencer campaign needs.