Influencer collaborations take many shapes and sizes, but they all have one thing in common, they all came about thanks to a brand collaboration email. Once you’ve done the hard work on identifying which influencers you want to work with, the next challenge is to convince them to partner with your brand. Now, if you’ve done the first part well, you should have a shortlist of influencers who are interested in your industry niche and will be genuinely interested in your products. However, there is no guarantee that they’ll want to work with your brand. That’s why you need to use an influencer brand collaboration email sample from Upfluence!
In this article, we’ll share a collaboration email sample for 3 different types of influencer campaigns. This will allow you to see what an influencer brand collaboration email looks like in practice and give you ideas to create your own. Finally, we’ll share instructions and a checklist so that you’ll know exactly how to write an influencer brand collaboration email for your next campaign.
How do you write a collaboration email?
An influencer collaboration email needs to be clear, engaging and communicate the value of your brand products. Start by introducing your brand, make a connection between the creator’s work and your brand, then make a clear invitation. State what kind of collaboration you’re looking for and what compensation you’ll provide to your influencers.
Here’s an influencer collaboration checklist to help you get started:
- Brand introduction – What products do you sell? Where is your brand based? What’s the aim of your brand?
- Influencer connection – What are your shared values? What do you like about their work? Why are they a good fit for your brand?
- Collaboration invitation – What are your collaboration expectations? What compensation will you offer? Why will their audience be interested in your products?
- Next steps – Where can they find more information? What does the creator need to do next?
With this checklist in mind, you can use these influencer collaboration email samples to create a collaboration email adapted for your brand.
Influencer brand collaboration email sample: product gifting
Below you’ll find an email sample created to invite a creator to a product gifting collaboration. The brand is offering to send the creator free products in exchange for the creator posting a product review on social media.
Dear [influencer name],
We love your content on [social network] about [industry niche/topic], and we think we share the same values around [brand values].
My name is [your name] from [brand name], we’re a business based in [city] and our aim is to [brand aims].
I would love to send you a gift box containing [product name and description] for you to review.
My suggestion is that you try out the product and give us your feedback. It’s up to you if you’d like to post about it on your social media account. If you would like to post, a [type of post e.g Story, photo, video] would be very welcome. Don’t forget to tag us [brand handle] and use the hashtag [#hashtag].
If you’d like more information about [brand name] I invite you to check out our website [website url] and social media [social media url].
Please reply to this email and tell us your postal address if you’d like to receive [product name].
Have a great day!
[your name]
Influencer brand collaboration email: paid campaign
Below you’ll find an email sample created to invite a creator to a paid collaboration. The brand is offering to send the creator free products and pay the influencer a set fee in exchange for the creator posting a product review on social media.
Dear [influencer name],
We love your content on [social network] about [industry niche/topic], and we think we share the same values around [brand values].
My name is [your name] from [brand name], we’re a business based in [city] and our aim is to [brand aims].
I would love to send you a gift box containing [product name and description] for you to try out and create a review based on your experience.
We would like to pay a fee of [influencer fee] in exchange for you posting a product review on [social network] in the form of a [type of post e.g Story, photo, video]. Don’t forget to tag us [brand handle] and use the hashtag [#hashtag].
Please reply to this email and tell us your postal address if you’d like to take part in this paid brand collaboration.
If you’d like more information about [brand name] I invite you to check out our website [website url] and social media [social media url].
Have a great day!
[your name]
Influencer brand collaboration email: revenue-sharing campaign
Below you’ll find an email sample created to invite a creator to join a revenue-sharing campaign. The brand is offering to send the creator free products and pay the influencer a set fee in exchange for the creator posting a product review on social media.
Dear [influencer name],
We love your content on [social network] about [industry niche/topic], and we think we share the same values around [brand values].
My name is [your name] from [brand name], we’re a business based in [city] and our aim is to [brand aims].
I would love to invite you to collaborate with [brand name] on a revenue-sharing campaign.
I think [product name] would be of great interest to your audience because [benefits of product].
How does it work?
- We will send you a [product name] for you to try out and use to create promotional content.
- We will also provide you with a unique discount code so your audience can benefit from a discount of [discount amount] when they purchase [product name] through your affiliate link.
- For each purchase, we will pay you a commission of [commission $ or %].
If you’d like more information about [brand name] I invite you to check out our website [website url] and social media [social media url].
If you’re interested in this collaboration please reply to this email to let us know. We can then proceed to the next steps, sending you a brief, creating an agreement, and shipping you a free sample of [product name].
Have a great day!
[your name]
Remember when using an influencer brand collaboration email sample template such as those provided above that personalization is key! As well as filling in the blanks with your brand name and product description, be sure to adapt the overall tone of the email to match your brand. Include specific details about the creator’s work that you like and detailed reasons as to why they’d make a great fit for your brand. This is especially important if you haven’t worked with them before. You need to convince them that their audience will be genuinely interested in your products and that there’s value for them if they decide to collaborate with you.
For more campaign support, check out Upfluence’s influencer marketing templates designed to make influencer emails, contracts and briefs easy!
