If you’re getting started by running your influencer marketing campaigns in-house, you’ll soon realize that it’s a lengthy process that takes up a lot your team’s time and resources. Your marketing experts should be dedicating their time to strategizing, planning and scouting the next trends to stay ahead of the competition. But in reality, when faced with running an influencer campaign manually, they’ll often spend hours searching for influencers and writing thousands of emails. The hard work doesn’t stop after the contracts are signed either. Managing an influencer campaign involves time-consuming tasks such as sending out briefs, approving content, monitoring performance, and sending payments. This begs the question, is it really the best choice for your influencer marketing budget to keep running manual campaigns?
If you’ve experienced the benefits of successful influencer marketing campaigns, you’ll no doubt want to keep running more and more. This is a sign it’s time to consider investing in an influencer marketing software. Marketers rely on the latest tech to boost operational efficiency in many areas of marketing such as email campaigns, social media and advertising. Influencer marketing is no different! There is a lot to be gained from making the initial investment in an influencer marketing software to optimize each step of the campaign process, automate key tasks and help you scale.
Choosing to leverage an influencer marketing software such as Upfluence, is an investment that will help you minimize your influencer spending and boost ROI in the long run. You’ll immediately save time and resources while running more successful campaigns thanks to data-driven influencer selection, all-in-one campaign management and powerful eCommerce integrations.
To assess if you’re ready to switch from manual influencer campaigns to running them using an influencer software check out free guide to see if any of the manual campaign challenges are familiar?