With so many influencers to choose from, it’s hard to know where to begin. That’s why Upfluence has created a cheat sheet that goes back-to-basics on everything you need to consider when choosing influencers for your next campaign.
We explain why looking closely at influencer audience and influencer performance is a good place to start. Finding relevant influencers that will reach new people in your target audience will have the most impact. Understanding influencer performance, such as audience size and engagement rate will help you choose the top-performing influencers for your brand, helping you get the most from your campaigns.
Learn what each influencer category has to offer to help you find a good match for your brand. Understand the unique benefits of each influencer category from micro influencers to celebrities and everything in between. With your campaign goals in mind, this cheat sheet will help you decide on the influencer criteria most suited to your campaign.