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In the latest episode of the Ready Set Click Podcast, host Paul Kahn welcomes two distinguished guests, Erica Figliolia, an innovative artist and creator, and Charlotte Schembri, a marketing coordinator and social media director at Wexel Art, to explore the evolving landscape of art and its interconnection with social media and entrepreneurship. This insightful discussion sheds light on the journey of artists and brands in navigating the digital age, emphasizing the importance of creativity, collaboration, and community in the art world.
The Genesis of Wexel Art
Wexel Art‘s story begins with a simple need – to creatively display children’s artwork. Natasha McRee, the founder, found traditional framing options lacking and innovatively designed a frame that could easily interchange artwork using acrylic panels and magnets. This solution not only solved her problem but also laid the foundation for Wexel Art, a brand now at the forefront of modern, flexible art display solutions.
Behind The Matches Creative Journey
Erica shares her compelling narrative of starting her brand, Behind the Matches, during the pandemic. Inspired by a desire to showcase her collection of matches, pens, and tiny treasures, she turned to TikTok, where her unique art pieces quickly gained attention. Her partnership with Wexel Art came naturally, aligning her need for a modern, interchangeable framing solution with Wexel’s mission.
Collaboration and Community
The conversation emphasizes the value of collaboration between artists and brands. Wexel Art’s partnership model not only promotes artists’ work but also invites them to contribute ideas for new products, reflecting a shared commitment to innovation. Erica’s collaboration with Wexel exemplifies how aligning with brands that share similar values can lead to fruitful and meaningful partnerships.
Looking ahead, the guests ponder the future of art in the digital age. They discuss the challenges and opportunities presented by AI art, the craving for authentic connections with artists, and the growing desire among people to engage in creative activities themselves. The discussion underscores the enduring value of handcrafted art and the importance of fostering a supportive community for artists and creators.
