Prime Day 2025 is barging in, loud and four days long (July 8–11). With an expanded format, more ad dollars flying around, and shoppers ready to pounce on lightning deals, your brand needs more than a last-minute plan.
You need a full-funnel, creator-powered Prime Day campaign that actually delivers.
That’s where the Upfluence Marketplace comes in.
If you’re looking to build campaigns that launch fast, generate authentic UGC, drive trackable revenue, and keep your brand top-of-mind across the entire Prime Day window, you’re in the right place.
What Makes a Winning Prime Day Campaign in 2025?
It’s no longer about just slapping a discount sticker on your product. The best-performing Prime Day UGC campaigns in recent years have three things in common:
- UGC that doesn’t feel like an ad; Think creator-led unboxings, tutorials, “Prime Haul” content, and deal countdowns that live on TikTok, Instagram, and Amazon Live.
- Fast deployment with high-impact creators Micro and mid-tier creators generate up to 60% more engagement, and consumers trust them over brand ads.
- Affiliate linking + revenue tracking It’s not about vanity metrics anymore. You need to track clicks, carts, and conversions per creator.
The Upfluence Marketplace brings all of that together in one place.
Upfluence Marketplace 101: What It Is (and Why It’s Perfect for Prime Day)
Our Marketplace is a self-serve platform where brands can discover, book, and activate creators at scale, and on short notice. It offers:
- AI-powered creator discovery
- Automated campaign workflows
- Real-time approvals
- Affiliate linking + ROI tracking
For Prime Day 2025, that means you can:
- Launch a UGC-driven campaign in hours (not weeks)
- Source creators with experience
- Track sales in real time with built-in Amazon Attribution and affiliate integrations
Using the Marketplace to Fuel UGC Content (That Converts)
Prime Day is a visual-first, mobile-first event. You need UGC that feels native, not pushy.
Think:
- “What I’m Buying on Prime Day” hauls
- “How I Use It” tutorial Reels
- Story-first content with swipe-ups, countdown stickers, and affiliate links
The Marketplace gives you access to creators already producing this style of content. You can filter by format expertise and platform, to find the right voices for your brand.
Once approved, brands can use the content on numerous platforms if previously agreed upon, making it easy to repurpose assets for ads, emails, and social re-targeting throughout and after the event.
Affiliate Linking That Tracks What Matters
Prime Day is intense.
Upfluence integrates affiliate capabilities directly into the Marketplace experience. That means:
- Each creator gets a unique affiliate link
- You track exactly how many clicks and conversions they drive
- You can reward them based on real revenue, not just impressions
And yes this also works beautifully with Amazon Attribution, so your Prime Day tracking is fully buttoned up.
Campaign Monitoring: Real-Time = Real Results
With a four-day event like Prime Day, agility is your best friend. Inside the Marketplace dashboard, you can:
- See reach, engagement, link clicks
- Shift budget toward top-performers
- Send updates or new briefs to creators mid-campaign
It’s the difference between “set it and hope” and “launch it and optimize.”
From Prime Day to Evergreen Content Machine
Your campaign doesn’t stop when the timer runs out.
With Marketplace UGC, you’ll walk away with:
- Evergreen content for retargeting ads
- Authentic product testimonials for your Amazon listings
- Creator clips for post-Prime email marketing
You’ve basically built a content library while running a revenue-driving campaign. That’s a win-win
Prime Day Isn’t Just a Sale It’s a Strategy
Prime Day 2025 is four full days of creator-powered selling. With the Upfluence Marketplace, you’re not scrambling to activate talent, you’re leading with purpose, speed, and results.
So whether you need influencers to go live, post UGC on TikTok, or drive affiliate traffic straight to Amazon, Marketplace gives you the tools to do it, and the data to prove it worked.
Ready to build your campaign? Explore the Marketplace.
Let’s make Prime Day 2025 your best one yet.
