5 Halloween Influencers for the spooky season!

Halloween is the perfect time to get creative with your marketing campaigns! It’s a time of year that calls for playfulness and thinking outside the box. So why not collaborate with a creator who can bring a spooky Halloween twist to your influencer campaigns? Influencers with a love for all things Halloween span all niches: from baking and beauty to home decor. We’ve identified 5 influencers from Upfluence’s software who eat, sleep and breathe Halloween all year round to give you some inspiration for your next campaign! 


  • Followers: 266K
  • Engagement rate: 2%

Sydney posts her striking Halloween-inspired make-up looks on Instagram, embodying well-known characters such as the corpse bride, The Conjuring’s Annabelle, and Cruella de Ville. With a large audience of 266K Instagram followers, she offers brands a wide reach within the beauty and cosmetics niche. 

Key brand collaborations include partnering with Alien cosmetics where she features the products as part of make-up tutorial videos and has also created a signature eyeshadow palette for the Halloween season. 


My new palette collab with @aliencosmetics 💚 “Hauntingly Glamorous” will launch in Sept. 🔮🪦 #TalkCurlyToMe #SmartfoodClub #halloweenmakeup #fyp

♬ ummmm – eshedits


  • Followers: 53K
  • Engagement rate: 4.83%

Sam is a huge Halloween enthusiast! Her social channels are 100% dedicated to sharing her Halloween-themed product finds, top bargains, and decoration ideas with her 53K Instagram and 20K YouTube fans. She has cultivated an active community of Halloween lovers earning her a solid engagement rate of 4.8%. If your brand is planning a seasonal Halloween line, whether it be stationary, candles, or dog collars – Sam is the creator for you! Whatever your vertical, she will help you strategically target new audiences within the Halloween niche and boost sales of your seasonal line! 


  • Followers: 1.6M
  • Engagement rate: 5.92%

Mimi Choi is a top-ranking beauty influencer. With over 1 million followers she’s got a mega reach while also maintaining a very strong engagement rate of 5.9%. Her strong performance stats reflect her impressive talent as a make-up artist which has led to many of her posts going viral on Instagram. She’s partnered with the likes of Garnier, professional beauty brand Kryolan and NYXCosmetics. 

Mimi takes Halloween make-up looks to a whole new level! She collaborated with NYXCosmetics on their #dollshousechallenge campaign for Halloween last year – showcasing her skills as a make-up and illusion artist to launch the campaign and invite others to get involved by creating a spooky Halloween doll look finished off with NYX’s hero product, their Matte Setting Spray. 

She’s taking part in NYX’s 2021 campaign too, creating Halloween looks themed around the ‘Twisted World of Oz’. 


  • Followers: 139K
  • Engagement rate: 26%

Jessica Smith brings her love of Halloween to life in her TikTok videos, adapting the latest trends with a Halloween twist. She posts videos such as ‘Tell me you love Halloween without telling me you love Halloween’ and Halloween giveaways. Her impressively high engagement rate of 26% shows the power of short-form, funny videos in engaging wide audiences. If you want to capitalize on this very effective content format – TikTok influencers are the ones to choose! 


  • Followers: 471K
  • Engagement rate: 1.95%

If you’re planning a Halloween influencer activation then who better to choose than a witchfluencer? Bri Luna is the queen of modern-day American witchcraft and a Tarot card reader who’s created a strong social media presence dedicated to pursuing this lost art. She’s partnered with the likes of Smashbox cosmetics and has been featured in Vogue and The New York Times. With a large following on Instagram and nearly 5 million views on Pinterest, Thehoodwitch can help you reach a wide online audience, beyond your traditional niche. 

Find the best influencers for your next campaign

If you want to dig deeper into our selection of Halloween influencers you should try Upfluence’s influencer search which offers 20+ advanced filters to help you find the creators who best fit your campaign. You can search according to location, platform, performance, audience, and keywords. 

With the holiday season just around the corner, now’s the time to think about identifying brand ambassadors to help you boost sales! Learn how to find and activate influential customers for a successful holiday campaign in our dedicated ebook on Holiday Season Influencer Marketing

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