If you’re reading this hours before Prime Day, you’re not alone. Many brands finalize their influencer campaigns in the eleventh hour. The good news? You still have time to launch a campaign that converts.
Here’s your performance-driven Prime Day checklist to pull it off.
1. Confirm Creator Deliverables
- All creators have their product? Check.
- Content is approved? Check.
- Posts are scheduled? Please double check.
Pro tip: Ask creators to include “Deal goes live July 8!” or similar CTAs in captions and Stories. Timed urgency = clicks. You can also add that in your Upfluence campaign setup.
2. UTM Tag Everything
3. Schedule Reminder Stories
Prime Day shoppers act fast, but they forget fast, too.
Set up:
- Countdown stickers in Instagram Stories
- Morning-of reminders from creators: “Live Now,” “24 hours left,” or “My top Prime pick”
- Reposts of UGC throughout the day
4. Organize Your UGC
You’ll want UGC for amazon listing, retargeting ads, email banners, and post-event recaps.
Start a Google Drive or shared folder with:
- Approved creator content
- Captions + Story frames
- Timestamped versions (Day 1, Day 2, etc.)
Your creative team will thank you.
5. Align Your Paid & Organic
Make sure your influencer content complements your paid strategy.
- Boost top-performing posts
- Whitelist creator ads for expanded reach
- Coordinate messaging across email, social, and Amazon Storefront
Pro tip : You can leverage your UGC content with amazon ads during Prime Days. This Amazon guide has some relevant tips to launch your paid ads.
6. Communicate Like a Pro
Even the best creators need clear reminders.
- Confirm post timing and hashtags
- Send a final checklist with CTA language, links, tags, and image specs
- Offer support (and encouragement) via DM or email
Kickstart your Prime Day campaigns today, book a demo and we’ll match you with creators, launch tracking, and get content live before Day 1 even drops. Fast, data-backed, and ready to drive ROI.
