With back-to-school (BTS) season scoring an impressive $80.7B in spendings last year, brands can’t afford to miss out on this massive shopping event. After understanding how to run an effective BTS campaign, you will quickly realize that a lot of research is done online before parents made buying decisions. For that reason, influencers can help your brand start strong and early in the game, by being the advocating voice to your brand and products.
So, what type of influencers can help to bring your brand closer to the audience? As it turns out, not only parents are doing the shopping for their kids, Gen Z teenagers are also making their own buying decisions. This tells you that depending on your target audience, the type of influencers you want to work with can range anywhere from a mommy blogger, to a family influencer, to young influencers who are going back to school themselves. This article, we will introduce some of the most exciting BTS influencers, in order to inspire your upcoming campaign.
The Budget Mom (@thebudgetmom)
Kumiko Love, the supermom behind @thebudgetmom, is an inspiration to 530k followers thanks to her parenting and financing tips. Kumiko frequently shares her stories and advice on social media, as well as introducing her followers to brand deals or hosting giveaways as partnerships with brands. Since many parents look for deals and sales before making BTS purchases, influencers in Kumiko can be a great advocate for your brand.
Anna Saccone (@annasaccone)
Anna is another mommy blogger that can help your brand get in touch with her 1.4M followers on Instagram. Anna frequently shares content surrounding her adorable family of 4 kids. She has worked with family brands, where her children are a part of the partnerships as well. She also has a YouTube channel with 1.89M subscribers, where she shares more vlog-style videos surround her family’s day-to-day activities.
Jared Mecham (@jaredmecham)
As amazing as mommy bloggers are, we can’t forget about the dads. Jared is one of the most popular dads on social media, with more than 421k followers on Instagram. He frequently shares his adventure of being a dad, raising three children with his wife Ellie.
Sydney Serena (Sydney Serena on Youtube)
Sydney is a college-age Youtuber who documents the daily life of what it’s like to be a teenager. Sydney is entering college this upcoming year, as documented in her “college decision” vlog. Her 2.1M subscribers can’t wait for similar style videos on dorm move-in days, as well as how she navigates college as a Freshman. Needless to say, she will be an expert when it comes to college shopping and preparing.
Annie Long (Annie Long on YouTube)
Annie is another student YouTuber who shares video surrounding her school routines, adventures with friends, and many product testings. With an unmatched upbeat energy, Annie makes her 230k subscribers feel like they are talking to a friend, who is also going through the ups and downs of school. Her opinions on products and routines are highly trusted by her loyal fans.
Lisa Phan (Lisa Phan on YouTube)
Lisa is usually considered a “bigger sister” to her 369k subscribers on YouTube. This is because she frequently shares studying, organizing, and even health tips to her followers who are the majority of the same age. Lisa loves sharing tips on productivity in school, comparing products, or simply taking her subscribers on her daily getting ready for school.
When it comes to back-to-school influencers, who does it better than influencers whose content is about studying and learning motivation itself? Jasmine from @studyquill is a rather unique influencer, whose content is mainly studying guides: How to manage classes, best learning tools, reviewing effective studying supplies, etc. If your product is all about that #productivity life, influencers like Jasmine can be great testimonies for your brand!
Study to Success (Study to Success on YouTube)
Study to Success is also a YouTube influencer who creates content primarily around studying tips, time management, learning tool reviews, etc. Their content expands to practical tips such as how to best organize your studying space, or which laptop is best for studying purposes. If you want to work with influencers who give practical advice and routines, Study to Success is definitely a great example to check out!
Edith (@fivestarstudy_ on Instagram)
Edith from @fivestarstudy_ layers her study content with unique aesthetics and motivational story-telling styles. Her 41.5k followers on Instagram looks to her posts for learning inspirations year-round, and sometimes participate in learning supply giveaways hosted by Edith herself. Looking at this example, brands can smartly incorporate minigames like giveaways hosted by influencers, in order to boost engagement and brand awareness.
Jessica Woo (@sulheejessica on TikTok)
While school supplies and learning aids are the first products to come to mind during BTS season, we can’t ignore other important elements of schools – such as daily lunches. Jessica Woo is a viral TikToker best know for her daily bento boxes, prepared for her kids’ lunches at school. After all, a big part of going back to school is having a balanced and nutritious lifestyle, so that your little ones can excel in classes!