The Brand Olympics Are Here
The latest episode of the Ready, Set, Click podcast Takes us to the Olympics! This is our Brand Olympics.
Upfluence Co-founders Kevin Creusy and Paul Kahn unveil the result of a study, analyzing over 41 Million mentions on Instagram to reveal which company’s strategy is working the best and is taking the biggest share on the platform, in a flurry of Olympic-styled podium celebrations!
discover who takes home the gold medal in this year’s Brand Olympics.
The top 100 Rankings
Most Mentioned Brands
The competition in the influencer marketing world is fierce, and the top brands are vying for the gold in terms of mentions.
- Gold Medal: Zara (Spain)
- Zara has maintained its top spot as the most-mentioned brand on Instagram for two consecutive years. They also have around 6% of the share of all brand mentions.
- Silver Medal: Shein (China)
- Rapidly closing in on Zara, Shein takes the silver for the second most mentions.
- Bronze Medal: Amazon (USA)
- Amazon secures the bronze, recognized for its significant presence in the fashion retail sector. They also greatly benefit from other companies growing, since they most likely sell on Amazon already.
What Brands learn from this
Fashion retailers have a huge advantage in the world of Instagram mentions, due to an extremely wide net of audiences and targeting a subset of people who are more than willing to take pride in sharing their appearance and style.
If you are an emerging brand you can take a look at their strategy, if it works for some of the biggest retailers in the world it also works for smaller ones!
The result for this year’s Brand Olympics is quite similar to last year.
Stand Out On Instagram In 2024
Hubspot and Upfluence joined forces to deliver the newest edition of the Instagram Report for 2024. Inside, you can find loads of interesting statistics about crafting the best strategy for social media.
The Most Engaging Brands on Instagram
Engagement is key to influencer marketing success, and these brands have mastered the art of captivating their audience.
- Gold Medal: Fashion Nova (USA)
- Leading in creator engagements, Fashion Nova takes the top spot for the most engaging brand.
- Silver Medal: Adidas (Germany)
- Leveraging partnerships with world-famous athletes, Adidas secures the second spot.
- Bronze Medal: Louis Vuitton (France)
- Known for high-quality content, Louis Vuitton ranks third in engagement with influencers.
What Brands Can Learn From This
A focus on quality content and strategic partnerships can drive significant engagement on social media platforms.
If your brand may not be getting the conversions you are hoping for consider collaborating with high-engagement creators on your next campaign.
With Upfluence, finding the best creators is effortless, as they will be filtered and eliminate fake followers. And with the Live Capture feature, you can find creators willing to work with you directly from your customer base!
Discover Your Industry's Ranking
Can’t find the industry you are operating in? We also published the first 50 spots of the ranking. That way you can take a more detailed look at who’s winning the Instagram race and take inspiration!
The Fastest Growing Newcomers on Instagram
Some brands had 0 mentions last year, but with their great strategies, they skyrocketed their online presence with ease!
- Gold Medal: Sezane (France)
- This e-commerce fashion brand has rapidly climbed the ranks to become a prominent player.
- Silver Medal: SheGlam (China)
- As Shein’s makeup brand, SheGlam is quickly gaining recognition in the beauty industry.
- Bronze Medal: Cos (United Kingdom)
- H&M’s sister brand, Cos, has made its mark as a top newcomer.
What Brands Can Learn From This
There are two main ways to make an impact on social media if you are a smaller one or a newcomer altogether
- Interesting Story: With a unique approach or unique style, brands can quickly stand out from the competition, especially in a sea of similar-looking products and services.
- Smart Partners: with the help of established business partners, they can use their reach to propel newcomers and make their mark as an established brand early.
Did you know?
The 5th biggest newcomer is a company from POLAND, and it is dominating the space of B2B Instagram mentions. Discover who it is and how it got to its position with our top 5 analysis.
The Emerging Trends on Instagram
The landscape of influencer marketing is continually evolving, with new trends shaping the strategies of top brands.
- Quantity vs. Quality: Brands are adopting different approaches, with some focusing on high-volume mentions and others on high-quality engagements.
- Rise of Video Content: Instagram Reels, making up 40% of the platform’s content, is growing at a rate of 30% year over year.
- Content Strategy: Aligning content with brand goals, whether for sales or brand awareness, is crucial for success.
These trends indicate that both quantity and quality strategies can be effective, depending on the brand’s objectives and target audience.
Brand Olympics: Conclusions
The key to successful influencer marketing lies in authentic relationships between brands and influencers. By partnering with creators who genuinely believe in the products they promote and sharing personal experiences, brands can foster deeper connections with their audiences. This approach not only enhances engagement but also builds lasting brand loyalty.
Get Your Brand To The Next Level
Discover Upfluence, the only Influencer Marketing platform fully integrated with Amazon. Discover how ou can optimize your marketing campaign with the most trusted online creates today!
