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The ultimate eCommerce calendar for every month in 2023!
As you plan your marketing campaigns for the year ahead, you need to have an eCommerce calendar of events to know what your customers are looking for in order to drive sales during key shopping dates throughout the year. That’s why we’ve put together a month-by-month eCommerce calendar for 2023 to help you prepare for […]
Upfluence Announces Integration with Magento (Adobe Commerce), Offering E-commerce Merchants Unrivaled Opportunities to Drive Sales Through Creator Partnerships
The new integration enables eCommerce merchants to analyze customer data and uncover influencers for sales-generating creator partnerships. New York, New York, October 25th, 2022 – Upfluence Software, an all-in-one influencer and affiliate marketing platform that allows brands and agencies to identify, contact, manage, analyze and pay their creators at scale, announced today it now integrates […]
The ultimate guide to using influencers for eCommerce
Social media influencers have become an indispensable part of every eCommerce marketer’s growth strategy. Brands that are selling online need marketing channels that will reach their target audience, contribute to a frictionless online shopping experience and offer a high return on investment. That’s where influencer marketing comes in as a digitally native, highly adaptable, measurable, […]
5 Reasons To Try Social Commerce [Infographic]
Social media channels have become an integral part of most brands’ marketing strategies and have proven themselves to be successful sales strategies for e-commerce brands. E-commerce brands are capitalizing on the huge role that social media plays in the purchase journey from driving brand awareness to product discovery and conversions. Thanks to innovative new social […]
Top 5 benefits of affiliate marketing for eCommerce
With eCommerce acceleration at an all-time high, it has never been a better time to maximize sales with affiliate marketing. Every eCommerce marketer knows that an omnichannel strategy is key to reaching and converting new customers across all digital channels. That’s why affiliate marketing for eCommerce is an important lever in your digital marketing strategy […]
E-commerce Influencer Marketing: Key For Maximizing Online Success
E-commerce marketers are faced with the challenge of getting the most from their digital marketing channels. Getting a maximum number of conversions for a minimum spend means that tried and tested marketing channels like pay per click ads, e-mail marketing, and social media ads often get the lion’s share of marketing budgets. However, as paid […]
5 Reasons Influencers Absolutely Impact Your Business Growth
When it comes to marketing trends catching the attention of CMOs everywhere, influencer marketing is at the top of the list. Many agencies have adopted this form of marketing to increase brand awareness, attract potential customers, and boost business growth. What was once siloed to PR or social media departments, influencer marketing, is now seen […]
Social commerce influencer strategies: a sales sensation!
Social commerce closes the loop between browsing social media and online checkout. Almost every social media platform has advanced social commerce features, helping customers to view, compare and buy products without leaving their social media app. Social commerce influencer strategies can help brands drive online sales with conversion-oriented campaigns utilizing commerce features and authentic influencer-generated […]
The ultimate tool kit to scale your online store
U.S. retail e-commerce sales hit $431.6 billion in 2020 alone, and is forecast to reach $563 billion by 2025. The e-commerce business sector is a booming and exciting industry, with lots of room for growth. The good thing is, there are many tools and resources you can use to scale your online store. The not-so-good […]
Social Commerce: The Biggest Benefits for Business
Social commerce is rapidly becoming a lucrative new revenue channel for eCommerce businesses. Leveraging your brand’s social media presence to promote products and generate sales natively within social apps brings significant benefits. Not only is social commerce a complimentary source of income for businesses, it also brings a new dimension to selling online. Social media […]
Improve Your Customers’ Online Shopping Experience in 5 Steps
In the age of eCommerce and the rise of new technologies, the customer journey has changed dramatically, especially for online shopping. Now that consumers can shop online wherever and whenever they want, brands face a new challenge in providing a high-quality online brand experience for their customers. How can brands build trust and loyalty with […]
The Omnichannel Marketing Playbook for eCommerce Brands
For successful eCommerce businesses selling exclusively via an online website is no longer an option. Driving long-term growth relies on merchants’ ability to reach their customers across multiple channels. Customers aren’t simply shopping ‘online’ or ‘offline’, there are a variety of touchpoints in between where sales can be made. People interact with brands online, via […]
7 Ways Technology Will Improve Your eCommerce Marketing Strategy
In the age of online selling, it makes sense for your eCommerce marketing strategy to focus on digital channels like web, mobile and social media to reach your customers. In 2021, a robust eCommerce strategy needs to be digitally agile. This means it’s time to level up your marketing strategy by embracing the latest marketing […]
Shopify + Upfluence for an end-to-end e-commerce influencer marketing strategy
Any robust e-commerce marketing strategy relies heavily on data to guide marketers’ decisions about everything from improving newsletter open rate, to which platform to invest in for paid ads. In order to start using data for growth, brands need first to decide what kind of data to collect and then understand how it can be […]
eCommerce: An Unrivalled Opportunity for Luxury Brands
Luxury brands are facing a tough time, as the post-COVID-19 era brings challenges to a quick recovery given the knock-on effects of the crisis on consumers’ spending power. However, the situation is not as bleak as it seems. With radical changes come opportunities to transform the industry. Consumer behavior trends are changing and eCommerce is […]
