Are you ready to start collaborating with influencers? You’ve done the hard work of pinning down your strategy and identifying the types of influencers you want to work with – but how do you go about reaching out to influencers? In this article we’ll share some simple strategies for how to approach influencers and secure their participation in your next influencer marketing campaign. Approaching influencers is where we go from ‘strategy’ into ‘action’, so it’s useful to have a plan in mind. Ultimately, you want your approach to be effective in getting sign ups to your campaign and convincing influencers to promote your products.
What’s more, influencer outreach can also be one of the most time-consuming and sometimes frustrating aspects of influencer marketing. If you’re tired of sending out email after email or DM after DM and not getting the response you hoped for, then you’ll find some useful and practical tips in this article!
We’re going to focus on contacting Instagram influencers in the examples shared below, but remember these principles can also be applied to other social media channels.
How to contact influencers on Instagram
If you are looking to use Instagram to reach out to social media influencers about partnership opportunities, there are two different approaches that you can take.
Reaching out to 10 influencers or less
If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. This can be a good idea if you’re new to influencer marketing or you want to focus on nurturing a few long-term partnerships instead of running campaigns at scale.
Step One: Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you want to contact.
Step Two: You can then either send each influencer a direct message on Instagram or you can obtain their email from the contact section of their profile in order to send them a proposal. Hint: Use Upfluence’s Google Chrome plug-in to get instant access to performance metrics and contact information for any influencer profile!
Step Three: Make a note of the time and date that you contacted each influencer so that you can follow up again in a day or two.
This process is relatively straightforward, but there are a few tips that you can use to increase your chances of success:
Select the right influencers
When an influencer is not the right match for your brand, you’re simply wasting your time and theirs. It’s important to do some research on potential influencers before you approach them. You’ll want to assess the types of brands they’ve previously worked with, determine who their followers are, ensure that their values and personality are aligned with your brand.
Check their website first
This is an important part of the initial research to conduct when selecting influencers. It will allow you to see if they have shared information about their brand partnership policy and how they prefer to be contacted. Influencers that are most open to new opportunities will publicize this well via their website or social media profiles. You’ll also be able to assess whether the campaign you have in mind meets their criteria before deciding to contact them.
Use a professional account
If you’re sending a direct message from Instagram, always send it from your business account. And if you will be emailing an influencer, make sure that you’re using a professional email address if you want to increase your chances of securing them.
Writing the perfect outreach message
There are a few things to keep in mind to make sure you grab their attention, right from the very first message.
Each email should be unique and personalized to include details specific to that influencer. Be sure to include details such as company name, Instagram handle, job title, brand name, and product descriptions.
What is your unique value proposition and why do you think they would be a good fit for your brand? Remember to set this out clearly, you need to have something great to offer them if you want to grab their attention. While a monetary offer usually works quite well, it does leave you with less leverage. Instead, you could start out by offering them free samples of your product so that you can take your conversation further from there.
At the end of the email it’s important to include a clear call to action and give contact details so that the influencer is clear about next steps if they want to take the conversation with you.
Reaching out to more than 10 influencers
There are thousands of influencers on Instagram and the goals of your campaign will determine how many influencers you should reach out to. In any case, if you’ll be contacting more than a handful of influencers your best bet is to automate the process.
Identifying and manually messaging hundreds of influencers will be an incredibly time-consuming and costly process and not the best use of resources. This is where influencer marketing tools can have a big impact on making your influencer marketing campaigns a smooth process.
Upfluence software has an integrated emailing tool that’s easy for brands to use, with the option to build lists and contact any influencer directly from our platform.You’ll save so much time as there’s no need to search for contact information or struggle with spreadsheets. Whether you would prefer a mass-emailing approach or want to contact influencers one by one, Upfluence Software simplifies the process.
The beauty of the Upfluence platform is that you can use a variety of different templates, internal notes, and real-time open rates to test different approaches with hundreds of influencers in a matter of minutes. With built-in opportunities to optimize your outreach process the chances of securing a top selection of influencers for your campaigns is greatly increased.
Plus, you can use dynamic fields to personalize your email messages and automatically include the influencer’s handle name, first name, location etc. When approaching influencers for a new collaboration, that first email will make all the difference. Showing that you already know and appreciate their content will help to build trust and nurture a strong relationship going forward.