How to Approach Instagram Influencers About Promoting Your Brand

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Last updated July 2020

Ready to start collaborating with influencers on Instagram? Our experts have put together their best advice on influencer outreach on Instagram.

Instagram is a very popular social media platform with 1 billion monthly active users.

Image credit: Statista

The high level of users has made Instagram a go-to platform for many brands. In fact, there have been 6.12 million brands sponsored posts on Instagram in 2020.

Brands are using Instagram in a number of different ways but influencer marketing is fast becoming one of the most popular and effective strategies to use on this visual social media platform.

How to contact influencers on Instagram

If you are looking to use Instagram to reach out to social media influencers about partnership opportunities, there are two different approaches that you can take.

Reaching out to 10 influencers or less

If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform.

Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. You can then either send each influencer a direct message on Instagram or you can obtain their email from the contact section of their profile in order to send them a proposal. Make a note of the time and date that you contacted each influencer so that you can follow up again in a day or two.

This process is relatively straightforward, but there are a few tips that you can use to increase your chances of success:

Select the right influencers

When an influencer is not the right match for your brand, you’re simply wasting your time and theirs. It’s important to do some research on potential influencers before you approach them. You’ll want to assess the types of brands they’ve previously worked with, determine who their followers are, ensure that their values and personality are aligned with your brand. If you’re new to influencer marketing, here are some additional tips on identifying good influencers.  

Check their website first

This is an important part of the initial research to conduct when selecting influencers. It will allow you to see if they have shared information about their brand partnership policy and how they prefer to be contacted. Influencers that are most open to new opportunities will publicize this well via their website or social media profiles. You’ll also be able to assess whether the campaign you have in mind meets their criteria before deciding to contact them.

Always use a professional account

If you’re sending a direct message from Instagram, always send it from your business account. And if you will be emailing an influencer, make sure that you’re using a professional email address if you want to increase your chances of securing them.

Image credit: Freepik

Writing the perfect outreach message

There are a few things to keep in mind to make sure you grab their attention, right from the very first message.

Each email should be unique and be personalized to include detials specific to that influencer. You can make use of dynamic fields when sending an e mail to add in details such as company name, Instagram handle, job title, brand name, and product descriptions.

What is your unique value proposition and why do you think they would be a good fit for your brand? Remember to set this out clearly, you need to have something great to offer them if you want to grab their attention. While a monetary offer usually works quite well, it does leave you with less leverage. Rather start out by offering them free samples of your product so that you can take your conversation further from there.

At the end of the email it’s important to include a clear call to action and give contact details so that the influencer is clear about next steps if they want to take the conversation with you. 

Reaching out to more than 10 influencers

There are thousands of influencers on Instagram and the goals of your camapign will determine how many influencers you should reach out to. In any case, if you’ll be contacting more than a handful of influencers your best bet is to automate the process.

Identifying and manually messaging hundreds of influencers will be incredibly tile consuming and costly process and not the best use of resources. This is where influencer marketing tools can be a big impact on making your influencer marketing campaigns a smooth process.

Upfluence Software has an integrated emailing tool that’s easy for brands to use, with option to build lists and contact any of the 3M+ influencers directly from our platform.You’ll save so much time as there’s no need to search for contact information or struggle with spreadsheets. Whether you would prefer a mass-emailing approach or want to contact influencers one by one, Upfluence Software simplifies the process.

The beauty of the Upfluence platform is that you can use a variety of different templates, internal notes, and real-time open rates to test different approaches with hundreds of influencers in a matter of minutes. With built-in opportunities to optimize your outreach process the chances of securing a top selection of influencers for your camapigns is greatly increased.

Read also: Measure Influencer Marketing Campaign Performance Using These Key Metrics

 

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