The January Edition: Get the Latest Influencer Marketing News and Trends

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For most marketers, January is a time of planning new strategies, new budgets, and new campaigns for the year ahead. We want to help you capitalize on your New Year energy by sharing some top resources to guide you in your influencer marketing planning for 2022. It’s time to look at the bigger picture and decide how your business will tap into the latest commerce trends, before diving into the nitty-gritty of running your influencer marketing campaigns. With this in mind, our end-of-January round-up offers top planning resources, updated influencer lists for extra inspiration, plus a beginner’s guide to affiliate marketing

Get your 2022 campaigns off to a great start!

As social commerce continues to grow and shape the way people shop online, influencer marketing has become an essential strategy for helping brands connect with their audiences and drive sales. In 2022 we expect influencer marketing to encompass affiliate marketing and facilitate social shopping. We dive into what this means for brands in our article 5 biggest influencer marketing trends for 2022. We’ve highlighted the importance of TikTok as a platform for influencer marketing where creators are driving commerce trends and sales. If you haven’t yet, now’s the time to learn everything you need to know about selling on TikTok

As we look ahead to February with Superbowl Sunday, Valentine’s Day, and the Lunar New Year all standing out as key dates for influencer activations, don’t forget to check out the ultimate eCommerce calendar for 2022. See a month-by-month breakdown of the key holidays and festivals that can inspire influencer campaigns to help boost sales. February isn’t just about flowers and heart-shaped chocolates – there is something for every industry niche. You just have to get creative! 

Be inspired by these lists of top creators for 2022

The beginning of the year has been a great excuse to revisit our lists of favorite creators to update them with new, up-and-coming personalities that you should work with in 2022. You’ll see the familiar big names as well as some new creators who are rising through the ranks. Whether you’re working in fashion, beauty, gaming, or fitness, we have a list that is full of inspiration for your next campaign! Find new creators to work with or take inspiration from their successful brand collaborations. Check out these lists of top creators for 2022:

Kick-start your affiliate marketing campaigns!

Affiliate marketing will be an important lever for generating online sales in 2022. The affiliate marketing model offers many benefits to eCommerce businesses that are focusing on rapid growth. Since we’ve highlighted how influencer marketing will be key to scaling affiliate programs in our trends article, we decided to create a whole host of resources to help you get started. 

If you’re new to affiliate marketing, you might like to start with What is affiliate marketing? Your guide to getting started in 2022! Perhaps you’ve tried joining affiliate networks, but are looking for new ways to recruit affiliates for your brand? Check out our top tips for converting customers into affiliates! Finally, if you’ve already seen the benefits of affiliate marketing and are ready to go to the next level, we offer tons of advice on how to scale your affiliate programs in this article. 

See the latest news from the influencer marketing industry! 

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