
The Social Path to Purchase: How Social Media is Fuelling Online Purchases
There’s no denying we’re all spending a lot more time online. The internet has become central to how we

A Beginner’s Guide to Working With Twitch influencers + FREE Twitch Influencer Campaign Checklist
Twitch is home to influencers who share live-streamed video content with their online fan-base. Viewers can tune-in to Twitch

The ultimate eCommerce breakdown for every month in 2021!
2020 saw the rise of eCommerce, and that’s set to continue in 2021 as online stores have become so

Everything You Need to Know To Get Started With Influencers in 2021
There are plenty of reasons why influencer marketing should be your go-to marketing channel in 2021. Traditional marketing and

Kick-start Your Campaigns With Our Top Influencer Marketing Trends For 2021
Get equipped for planning your influencer marketing campaigns for 2021 with new insights into the trends shaping the future

15 Twitch Gaming Streamers Worth Watching
With over 9 million active broadcasters, Twitch is one of the largest live streaming platforms around today. Let’s take

Leading Influencer Marketing Platform Upfluence to Power Influencer Discovery and Marketing for Plai
The new partnership makes it easier for growing brands of all sizes to achieve better full-cycle influencer marketing using

5 Ways to Boost Marketing with Powerful Consumer Data
Taking a deep dive into data from your brand community will uncover insights to help transform your marketing. Knowing

Our Top Holiday Season Cocktail Inspiration
The festive season is in full swing, and creators across all industries are putting a holiday season spin on

How To Make Video The Hero Of Your Content Strategy
Video has proved to be one of the most engaging content formats around. But many brands and agencies are

Using Influencer Marketing to Defend the Causes You Care About
This post was originally published in October 2017, and was last updated in December 2020. Why influencer marketing is

How To Tell If An Influencer Has Fake Followers
This piece was originally published in August 2019, and was last updated in December 2020. Influencer marketing has become

Our Top 5 Cocktail Influencers
Cocktails (and mocktails!) come in all shapes and sizes, shaken or stirred, there’s something for everyone’s taste! Some of

How Non-endemic Brands are Finding Their Place in Esports
The world of professional gaming leagues has taken off! Competitive online gaming, otherwise known as esports, boasts growing online

8 Tips for a Successful Social Commerce Strategy
For brands selling online, social commerce is the next big trend defining consumer shopping habits. As we spend increasing

Social Commerce: Which platform is best for your business?
Retailers have had to be agile and digitally savvy to survive the impact of the pandemic this year. Businesses

Boost Your Brand Influence: Insights from the Beauty Industry
Social influence shouldn’t only be the preoccupation of social media influencers when brands can also be influential in their

Holiday Season Influencer Marketing: Everything an Agency Needs to Know!
The arrival of the holiday season signals a marketing frenzy as brands pour all their efforts into driving sales

Our 5 Favorite Christmas-themed Influencer Campaigns
It’s that time of year when brands in every industry sprinkle their influencer campaigns with a touch of holiday