
6 Top Influencer Marketing Trends For 2023
What’s in store for the year ahead? At this time of year, you probably wish that you had a crystal ball to look into the
What’s in store for the year ahead? At this time of year, you probably wish that you had a crystal ball to look into the
In this article, we’ll explore how to find influencers on TikTok that align with your
You’ve heard about the benefits of influencer marketing, that it can help boost brand awareness,
As you plan your marketing campaigns for the year ahead, you need to have an
If you’re an online brand that isn’t using social media as part of your affiliate
Finding and securing fruitful long-term influencer partnerships begins with the very first outreach email. You need to know how to convince your chosen creator to
You’ve seen the likes of Glossier drive tremendous growth thanks to creators and you want to do the same for your business. Working with brand
You’ve heard the hype around influencer marketing as a top-performing digital marketing strategy, but naturally, you want to know about the potential pitfalls before launching
In this article, we’ll explore how to find influencers on TikTok that align with your brand values and industry niche. From starting your search on
Top influencer metrics to analyze before selecting an influencer: Follower count Estimated Reach Impressions Engagement Rate Fake followers Branded Content Frequency Finding the best influencers
We’re a month into 2023 which means you’ve had a few weeks to plan and prepare for the year ahead. The beginning of the year
Influencer marketing is built on authenticity, so identifying fake followers is the first line of defense against fraud, and misrepresentation in the industry. Before launching
The negotiation stage of influencer partnerships is often the last hurdle to jump before you can officially launch your campaign. Like any other business partnership,
If you want to find the best influencers for your next campaign, then you need to understand influencer engagement. Analyzing an influencer’s performance is a
Due to its ability to boost conversions, increase notoriety, and generate sales, influencer marketing is quickly becoming the go-to solution for brands who want to
Product seeding (or influencer gifting) is an essential component of any influencer campaign. It’s a strategy that works for direct-to-consumer and eCommerce brands of all
Before you can start to reap the benefits of influencer marketing, you need to know how to hire an influencer for your campaign. Finding the
You’ll be in great company. Chosen by the most demanding influencer marketing experts at top brands and agencies, Upfluence will take your business to the next level.