
Twitch & YouTube Streaming Services Skyrocket during Confinement
The huge increase in activity on online streaming services, undoubtedly a direct response to people’s needs of entertainment at

How Brands Can Use Twitch to Stay Connected with Their Customers
The world is seeing many changes under the impact of COVID-19. As of early March 2020, most schools around

Navigating influencer marketing during COVID-19
First and foremost, we hope you and your team are staying safe amidst the global effect of COVID-19. We

Upfluence Statement – COVID-19
We want to reassure our clients, partners, and colleagues that we are here to support you with any questions

Adored by Brands: Pet Influencers
Somewhere on Instagram, there’s a toad named Toby living in a tiny dollhouse, where he enjoys his afternoon tea

How to Successfully Negotiate with Influencers
How to successfully negotiate with influencers has been a hot topic in the influencer marketing sphere, since there is

How to Find the Perfect Influencers for Your Niche
It’s very easy to find mega-influencers: a simple Google search for “top influencers” returns thousands of blog articles that feature

How Micro-Influencers Can Transform Your Business
Once upon a time, the term “influencer marketing” was exclusively tied to big-name celebrities, glamorous photoshoots on exotic foreign

Make Customers Fall in Love with Your Valentine’s Day Influencer Campaign
Right when you thought the spending season had ended with New Year’s Eve – hold up, there’s another holiday

Your Top Questions about Influencer Contracts (+ How To Create One!)
As you are investing time, resources, and budget in influencer marketing, an important question emerges: “How can I make

6 Steps to a Successful Influencer Brief + FREE Template!
In influencer marketing, there is nothing worse than a confusing campaign with no clear guidelines and directions. We’ve seen

NEW! Upfluence’s Influencer Relationship Management tool
Contents1 Is Influencer Relationship Management a Thing?2 What is an IRM and why do you need it?2.1 Keep track

6 Influencer Metrics to Help You Select the Right Influencers
If you are at all familiar with influencers, you must already know what “likes”, “comments” or “followers” mean. But

Instagram Bans Influencers’ Promotional Vaping Content
Instagram recently announced that they will ban vaping products, tobacco, and weapon branded content in their statement on 12/18/2019.

Influencer Marketing Trends to Expect in 2020
Influencer marketing has taken many major turns in the past few years, and the industry has almost completely transformed

See Hidden Instagram Likes and MORE with Our Free Chrome Plugin
Also check out: Brands and Agencies vs. Instagram Hiding Likes Instagram has been testing hiding likes for a few months

Brands and Agencies vs. Instagram Hiding Likes
Also check out: See Hidden Instagram Likes and MORE with Our Free Chrome Plugin When Instagram first announced that

Cannabis Influencers Are Changing the Marketing Landscape
In this series: Cannabis Advertising: Turning Challenges into Opportunities CBD in Everything, What about CBD in Advertising? Let’s

CBD in Everything, What about CBD in Advertising?
In this series: Cannabis Advertising: Turning Challenges into Opportunities Cannabis Influencers Are Changing the Marketing Landscape CBD, or