With back-to-school (BTS) season scoring an impressive $80.7B in spendings last year, brands can’t afford to miss out on

A list of 25 up-and-coming Instagram beauty micro-influencers with photos, metrics, and links.  Organic make-up, striking colors on eyelids,

This piece was originally published in November 2018 and was last updated in July 2020. You’re thinking of adopting

Luxury brands are facing a tough time, as the post-COVID-19 era brings challenges to a quick recovery given the

There really is nothing like back to school season: The summer is ending, schools are opening up their doors

We teamed up with our in-house experts to give you the low-down on the hottest social media platform, TikTok. 

Keeping up with current trends in the fashion world is like an extreme sport: Yesterday bike shorts were chic,

Plants have made a complete comeback to modern living lifestyles: Millenials are greenifying their apartments with flowers, potted plants,

Shopping for groceries online is the ultimate convenience afforded by today’s technology. Whether it’s for the weekly food shop

As the influencer marketing industry becomes more and more robust, the definition of “influencer” has also evolved. Long gone

The beauty industry is no stranger to the power of a brand ambassador. From Georgia May Jagger modelling iconic

The arrival of late spring usually announces the most important events in the social calendar for High School and

Have you ever felt an urged to make a purchase because “today is the last day for free shipping”?

E-Commerce marketers are faced with the challenge of getting the most from their digital marketing channels. Getting a maximum

U.S. retail e-commerce sales hit $365.2 billion in 2019 alone, and this figure only includes physical products (not including