
Our Experts Weigh In on How to Excel with Seasonal Influencer Campaigns
We brought together influencer marketing experts from the Upfluence team and Social Styles, a marketing agency in the health

What Your Competitors Can Teach You About Your Marketing Strategy
Building a strong brand presence on social media has never been so important given the rise of eCommerce, social

The Ultimate Christmas Influencer Campaign in 6 Steps
Influencer marketing is a key channel to incorporate into your holiday marketing strategy in order to reach new online

Leading Influencer Marketing Platform Upfluence Releases Brand Influence Reports Providing Insightful Social Media Intelligence for Brands and Agencies in Every Industry
The new resource delivers competitive advantages to brands in any industry when developing influencer marketing strategies by providing contextual

The Winning Formula for a Cracking Holiday Influencer Strategy
The holiday season is fast approaching, but there’s still time to shake up your holiday marketing strategy to ensure

Upfluence and Klaviyo Partner to Deliver Smarter Customer Targeting Campaigns with Significantly Higher ROI to eCommerce Brands
Upfluence now seamlessly integrates with Klaviyo, the world’s leading owned marketing platform known for accelerating revenue, to offer eCommerce

Your guide to boosting email targeting and finding ambassadors
Combine Upfluence influencer data with your Klaviyo CRM for better targeting and improved influencer outreach by creating new audience

How to supercharge your influencer strategy with brand insights
In the race to develop the next viral influencer campaign, it’s important for brands to pause long enough to

Use Influencers to Promote Your Brand This Holiday Season
Last update 09/30/2020, originally posted 12/04/2018 How to incorporate influencers into your upcoming Christmas marketing campaigns. The holiday season

This Holiday Season: How to Stay on Top of Your Influencer Marketing Campaign?
Last updated 09/29/2020, originally published 09/25/2019 There is no surprise that the holiday season in 2020 will look a

Our Top Tips for Tracking Brand Ambassador ROI
Having a brand ambassador program can be a real boost for brands looking to build their online presence and

Grow with influencers: A guide for eCommerce subscription brands
Online subscription services have greatly expanded in recent times to include a range of consumer goods including anything from

Why every D2C brand needs a data-driven influencer strategy
A thriving eCommerce market and the arrival of new marketing technologies create the perfect environment for direct-to-consumer (D2C) brands

Upfluence Announces Integration with Shopify and Takes the Lead as the Most Powerful Influencer Marketing Tool in eCommerce
The new integration combines influencer and purchase data to deliver profound customer insights, identifies high-value brand ambassadors with precise

Consumer social data: a missing piece of the puzzle?
Think you know everything you need to know about your customers? Think again! There’s a crucial slice of data

Influencer marketing and the rise of healthy eating habits
Last updated: August 2020 The healthy food industry has undergone somewhat of a revolution in recent years. When once

Data for Growth: Shopify + Upfluence for an end-to-end eCommerce influencer marketing strategy
Any robust eCommerce marketing strategy relies heavily on data to guide marketers’ decisions about everything from improving newsletter open

The Personal Touch: Is personalized marketing the way forward for eCommerce?
When was the last time your eyes didn’t glaze over when opening a generic marketing email? All too often,

Our Favorite Fashion Influencer Campaigns of 2020
The fashion industry was an early adopter of influencer marketing and continues to lead the way with creative campaigns