A Complete Guide to Influencer Marketing KPIs
Your influencer marketing campaign is wrapping up, but how do you know if it’s been a success? Choosing influencer
Social Commerce: The Biggest Benefits for Business
Social commerce is rapidly becoming a lucrative new revenue channel for eCommerce businesses. Leveraging your brand’s social media presence
Influencer Campaign Metrics: Track 8 Key Areas
Before we begin, we’d like to get the ugly truth out of the way: A lot of brands don’t
Improve Your Customers’ Online Shopping Experience in 5 Steps
In the age of eCommerce and the rise of new technologies, the customer journey has changed dramatically, especially for
Incentivize Influencers in 4 resourceful Ways [Free resource]
Just like any fruitful working partnership, influencer collaborations require incentives. What to offer an influencer is just as unique
The Omnichannel Marketing Playbook for eCommerce Brands
For successful eCommerce businesses selling exclusively via an online website is no longer an option. Driving long-term growth relies
Meet The Top 10 Gaming Influencers in the US
The gaming industry is big business in the US, with the market size of the video games industry valued
Instagram’s Latest Features Boost Influencer Marketing
A closer look at how Instagram’s latest features can be used to take your Instagram influencer marketing campaigns up
How to Master Influencer Outreach + Free Email Template
Finding and securing fruitful long-term influencer partnerships begins with the very first outreach email. The quality of your partnerships
The Ultimate Guide to Authentic Influencer Content
Authentic influencer partnerships are now the industry standard. Gone are the days of the one-off shout-out and purely transactional
The Essential Cheat Sheet for Choosing the Right Influencers [Free resource]
With so many influencers to choose from, it’s hard to know where to begin. That’s why Upfluence has created
How Food and Drink Brands are Conquering the Gaming World
With the popularity of gaming at an all-time high, food and drink brands have spotted an opportunity to reach
7 Ways Technology Will Improve Your eCommerce Marketing Strategy
In the age of online selling, it makes sense for your eCommerce marketing strategy to focus on digital channels
4 Tips for Alcohol Influencer Marketing Success [Infographic]
Upfluence shares insights on the latest performance trends for influencer marketing in the alcohol industry to help you run
5 Reasons To Try Social Commerce [Infographic]
Social commerce is quickly becoming an important online marketing strategy that’s key to enabling brands to leverage social media
5 reasons to try Twitch for influencer marketing
If you’re planning an influencer marketing campaign, Instagram or YouTube might be the first social media channels to come
How social commerce will change the way we shop forever
Most brands planning their eCommerce strategy will start by looking backward. They’ll take stock of last year’s or last
Esports Influencer Marketing: launching with an esports agency
First published in 2018, last updated February 2021. Contents1 How can specialized esports marketing agencies help you create a
The Social Path to Purchase: How Social Media is Fueling Online Purchases
There’s no denying we’re all spending a lot more time online. The internet has become central to how we
