Did you know that 91% of buyers prefer interactive and visual content over traditional text-based and static media? Did
Contents1 What does the word influence mean? What is an influencer? What are influencers? Who are the influencers? 2
Today, consumers place more trust in influencers than traditional brand advertisements. This explains why we see Influencer-generated content (IGC)
The number one issue faced by companies running Influencer campaigns is calculating ROI at the end. Therein lies the
The question of contracts comes up a lot with businesses that are new to Influencer Marketing. How else are
Recently we learned what can happen when Influencers don’t respect FTC rules but what does this mean for the
Due to its ability to boost conversions, increase notoriety, and generate sales, Influencer Marketing is quickly becoming the go-to
Want an insider look at an Upfluence newsletter? Whether it’s new technology, key events, or regulations; we keep the
Contents1 “Micro” Influencers, who are they?2 Who said numbers aren’t interesting?3 Upfluence Payment Software “Micro” Influencers, who are they?
Contents1 Should a B2B company invest in Influencer Marketing?2 How do you produce strong content in a saturated environment?
In a recent press announcement, the FTC (America’s consumer protection agency) announced their first ever complaint against influencers. Up until
“Millennial Moms”, or mothers born between the mid 80’s and the early 2000’s, represent 20% of moms in the
Even though over 88% of B2B brands are using content marketing, 52% have reported that measuring ROI is one
Social media monitoring is a highly competitive niche. There are many tools allowing you to spy on competition, track
Humans have been using products to attempt to enhance their appearance since the Egyptians (and probably even before then).
When it comes to promoting movies and series, influencer marketing is the go-to strategy for production companies for a
School and universities have historically used the same marketing tactics to attract and enroll the best students possible, including
Experience the powerful impact that influencer marketing can have on your travel and tourism business. In the competitive travel
By the year 2020, the most important luxury market in the world will be China, which is why brands