Influencer & Affiliate Marketing Blog & News

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Influencer Marketing

6 Top Influencer Marketing Trends For 2023

What’s in store for the year ahead? At this time of year, you probably wish that you had a crystal ball to look into the

How to Find Influencers on TikTok: A Practical Guide

Influencer Marketing

In this article, we’ll explore how to find influencers on TikTok that align with your

How to get influencers to promote your product

Influencer Marketing

You’ve heard about the benefits of influencer marketing, that it can help boost brand awareness,

The ultimate eCommerce calendar for every month in 2023!

Content Marketing

As you plan your marketing campaigns for the year ahead, you need to have an

How to use social media for affiliate marketing

Influencer Marketing

If you’re an online brand that isn’t using social media as part of your affiliate

Latest news

Influencer Marketing

Why Influencer Marketing is so Effective in The Sports Industry

In 2016, Forbes reported that physical activity is on the rise among the US population, and a similar trend can be found globally – especially among

Tanya Alain September 27, 2018

Content Marketing

Establishing a Content Marketing Strategy in a Niche Market

How a content marketing strategy can help your brand stand out and attract a niche target audience. Businesses that target niche markets have to deal

Tanya Alain February 18, 2018

Influencer Marketing

How Do You Measure Influence? A Simple Hack for Determining Value.

One of the most ambiguous aspects of influencer marketing is measuring influence. How do you know if someone is influential enough to deliver the results

Tanya Alain February 9, 2018

Influencer Marketing

How do Consumers Actually Perceive Sponsored Ads?

Recently we learned what can happen when Influencers don’t respect FTC rules but what does this mean for the status quo of sponsored content? In

Tanya Alain October 20, 2017

Influencer Marketing

Millennial Moms in the Influencer Marketing sphere

“Millennial Moms”, or mothers born between the mid 80’s and the early 2000’s, represent 20% of moms in the US and 80% of new mothers,

Tanya Alain September 18, 2017

Content Marketing

8 Essential (and comprehensive) Metrics to Measure the Effectiveness of Your Content Marketing

Even though over 88% of B2B brands are using content marketing, 52% have reported that measuring ROI is one of their top challenges and many

Tanya Alain August 11, 2017

Influencer Marketing

A perfect match: influencer marketing and the beauty industry

Humans have been using products to attempt to enhance their appearance since the Egyptians (and probably even before then). The beauty and cosmetic industry is

Tanya Alain June 23, 2017

Influencer Marketing

Why Production Companies Swear By Influencer Marketing

When it comes to promoting movies and series, influencer marketing is the go-to strategy for production companies for a number of reasons. Of the many

Tanya Alain June 14, 2017

Influencer Marketing

Are Native Advertising and Influencer Marketing Mutually Exclusive?

As new generations of consumers are leaning heavily towards non-branded messages, as well as actively installing ad-blocking technology, two disciplines have catapulted to success in

Tanya Alain November 15, 2016

Content Marketing

Classic Retargeting vs Native Retargeting

[Estimated reading time : 6 minutes] Today’s digital marketers have a wide range of tools available to get their message out. Although search and banner

Tanya Alain June 8, 2016

Content Marketing

Luxury brands on twitter | what we learned analyzing 9,849 tweets [NEW RESEARCH]

Among all social media, Twitter quickly became an essential digital tool for luxury brands. They not only joined their customers on one of the most

Tanya Alain November 13, 2015

Content Marketing

Content Breakdown: 5 Tips to Repurpose Your Existing Content

One of the most popular conversations in content marketing is how to get the most out of your content by repurposing. Each piece of content

Tanya Alain August 5, 2015

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Influencer Marketing Blog & News

Trending this month

6 Top Influencer Marketing Trends For 2023

Trending this month

How to Find Influencers on TikTok: A Practical Guide

How to get influencers to promote your product

The ultimate eCommerce calendar for every month in 2023!

How to use social media for affiliate marketing

Latest news

Why Influencer Marketing is so Effective in The Sports Industry

Establishing a Content Marketing Strategy in a Niche Market

How Do You Measure Influence? A Simple Hack for Determining Value.

How do Consumers Actually Perceive Sponsored Ads?

Millennial Moms in the Influencer Marketing sphere

8 Essential (and comprehensive) Metrics to Measure the Effectiveness of Your Content Marketing

A perfect match: influencer marketing and the beauty industry

Why Production Companies Swear By Influencer Marketing

Are Native Advertising and Influencer Marketing Mutually Exclusive?

Classic Retargeting vs Native Retargeting

Luxury brands on twitter | what we learned analyzing 9,849 tweets [NEW RESEARCH]

Content Breakdown: 5 Tips to Repurpose Your Existing Content

Resources center

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