Influencer Marketing Blog & News

What’s the recipe for viral content? Apparently, a pinch of meta-humor, a couple dozen influencers, generous online community, and one egg.  These are precisely the

A look-back at the most memorable influencer events, news, and metrics from 2018. What were the best (and worse) campaigns of the year? Who was

We’ve all seen it before – the “Verified” tick badge has become very popular on social media platforms in the past few years. It is

To most people, a twitch is an abrupt, seemingly uncontrolled motion often resulting from a sudden bout of nervousness. To marketers, it’s one of the

One of the most ambiguous aspects of influencer marketing is measuring influence. How do you know if someone is influential enough to deliver the results

Recently we learned what can happen when Influencers don’t respect FTC rules but what does this mean for the status quo of sponsored content? In

“Millennial Moms”, or mothers born between the mid 80’s and the early 2000’s, represent 20% of moms in the US and 80% of new mothers,

Humans have been using products to attempt to enhance their appearance since the Egyptians (and probably even before then). The beauty and cosmetic industry is

When it comes to promoting movies and series, influencer marketing is the go-to strategy for production companies for a number of reasons. Of the many