
6 Top Influencer Marketing Trends For 2023
What’s in store for the year ahead? At this time of year, you probably wish that you had a crystal ball to look into the
What’s in store for the year ahead? At this time of year, you probably wish that you had a crystal ball to look into the
In this article, we’ll explore how to find influencers on TikTok that align with your
You’ve heard about the benefits of influencer marketing, that it can help boost brand awareness,
As you plan your marketing campaigns for the year ahead, you need to have an
If you’re an online brand that isn’t using social media as part of your affiliate
In 2016, Forbes reported that physical activity is on the rise among the US population, and a similar trend can be found globally – especially among
How a content marketing strategy can help your brand stand out and attract a niche target audience. Businesses that target niche markets have to deal
One of the most ambiguous aspects of influencer marketing is measuring influence. How do you know if someone is influential enough to deliver the results
Recently we learned what can happen when Influencers don’t respect FTC rules but what does this mean for the status quo of sponsored content? In
“Millennial Moms”, or mothers born between the mid 80’s and the early 2000’s, represent 20% of moms in the US and 80% of new mothers,
Even though over 88% of B2B brands are using content marketing, 52% have reported that measuring ROI is one of their top challenges and many
Humans have been using products to attempt to enhance their appearance since the Egyptians (and probably even before then). The beauty and cosmetic industry is
When it comes to promoting movies and series, influencer marketing is the go-to strategy for production companies for a number of reasons. Of the many
As new generations of consumers are leaning heavily towards non-branded messages, as well as actively installing ad-blocking technology, two disciplines have catapulted to success in
[Estimated reading time : 6 minutes] Today’s digital marketers have a wide range of tools available to get their message out. Although search and banner
Among all social media, Twitter quickly became an essential digital tool for luxury brands. They not only joined their customers on one of the most
One of the most popular conversations in content marketing is how to get the most out of your content by repurposing. Each piece of content
You’ll be in great company. Chosen by the most demanding influencer marketing experts at top brands and agencies, Upfluence will take your business to the next level.