
Meet 6 Influencers from the Consumer Tech Industry
When investing in a new laptop, smartphone, or smart TV savvy consumers are turning to tech YouTube channels and

Upfluence Named in Growjo’s Top 500 Fastest Growing Companies in New York City Awards
New York, New York – April 14th, 2021 – Upfluence Software, the leading influencer marketing software for eCommerce brands

Social Commerce: The Biggest Benefits for Business
Social commerce is rapidly becoming a lucrative new revenue channel for eCommerce businesses. Leveraging your brand’s social media presence

Influencer Campaign Metrics: Track 8 Key Areas
Before we begin, we’d like to get the ugly truth out of the way: A lot of brands don’t

Improve Your Customers’ Online Shopping Experience in 5 Steps
In the age of eCommerce and the rise of new technologies, the customer journey has changed dramatically, especially for

Incentivize Influencers in 4 resourceful Ways [Free resource]
Just like any fruitful working partnership, influencer collaborations require incentives. What to offer an influencer is just as unique

The Omnichannel Marketing Playbook for eCommerce Brands
For successful eCommerce businesses selling exclusively via an online website is no longer an option. Driving long-term growth relies

Meet The Top 10 Gaming Influencers in the US
The gaming industry is big business in the US, with the market size of the video games industry valued

Instagram’s Latest Features Boost Influencer Marketing
A closer look at how Instagram’s latest features can be used to take your Instagram influencer marketing campaigns up

Choose Authentic Influencers For An Authentic Audience Connection
Authentic influencer partnerships are now the industry standard. Gone are the days of the one-off shout-out and purely transactional

How Food and Drink Brands are Conquering the Gaming World
With the popularity of gaming at an all-time high, food and drink brands have spotted an opportunity to reach

7 Ways Technology Will Improve Your eCommerce Marketing Strategy
In the age of online selling, it makes sense for your eCommerce marketing strategy to focus on digital channels

4 Tips for Alcohol Influencer Marketing Success [Infographic]
Upfluence shares insights on the latest performance trends for influencer marketing in the alcohol industry to help you run

5 Reasons To Try Social Commerce [Infographic]
Social commerce is quickly becoming an important online marketing strategy that’s key to enabling brands to leverage social media

5 reasons to try Twitch for influencer marketing
If you’re planning an influencer marketing campaign, Instagram or YouTube might be the first social media channels to come

How social commerce will change the way we shop forever
Most brands planning their eCommerce strategy will start by looking backward. They’ll take stock of last year’s or last

Esports Influencer Marketing: launching with an esports agency
Contents1 How can specialized esports marketing agencies help you create a successful influencer marketing campaign? 2 What marketing activities

The Social Path to Purchase: How Social Media is Fueling Online Purchases
There’s no denying we’re all spending a lot more time online. The internet has become central to how we

A Beginner’s Guide to Twitch Campaigns + FREE Twitch Influencer Campaign Checklist
Twitch is home to influencers who share live-streamed video content with their online fan-base. Viewers can tune-in to Twitch