In this series: CBD in Everything, What about CBD in Advertising? Cannabis Influencers Are Changing the Marketing Landscape
Note: This article has been updated on February 18, 2020, from its original publication date of November 20, 2019.
Last updated July 2020 Lifestyle influencers have become a powerful force in the marketing landscape, generating a large online
In recent years, the influencer marketing industry has grown exponentially, and is expected to become a 10 billion dollars
Imagine yourself as an influencer for a moment. Ready? You are a mid-size beauty vlogger on Youtube, and brands
Fifty-five streamers, 55 hours of live-streaming, and €3,510,000 (3.9 million U.S. dollars) were raised and donated to the Pasteur
Early on in an influencer marketing campaign, if not the first step, brands must ask themselves several questions: How
[NYC August 5th, 2019] — Vivien Garnès, Co-CEO at Upfluence Inc., has been accepted into Forbes Communications Council, an
Upfluence referenced in yet another research paper Upfluence was referenced a total of 19 times in an academic research
If you haven’t heard yet, Instagram user Arii, aka Ariane Renee, recently sparked a discussion on social media after
Keeping track of the different types of influencers can be tricky, especially with terms like mega, macro, micro, and
An influencer brief is an essential part of every influencer marketing campaign. Yes, it lets influencers know about your
A closer look at how Instagram hiding likes might affect influencer marketing. Instagram dropped a major bombshell when the
YouTube’s beauty community is massive and ever-growing, which isn’t surprising with an abundance of incredibly talented beauty YouTubers out
Mirror, mirror on the wall… Beauty– a multi-billion dollar industry that keeps on growing. While influencer marketing is used in
By now, you’ve probably heard of TikTok, right? No, we’re not referring to that infamous Kesha song… TikTok is
Bloggers were among the first influencers out there, and they’re still going strong! With more and more bloggers &
The disastrous Fyre Festival of 2017 is back in the spotlight thanks to recent documentaries by Netflix and Hulu.
With our new Side Panel, users will be greeted by a stunning visualization of their influencer’s audience data and their social content with just one click.