Cannabis Advertising: Turning Challenges into Opportunities
In this series: CBD in Everything, What about CBD in Advertising? Cannabis Influencers Are Changing the Marketing Landscape
Everything You Need to Know about FTC Influencer Marketing Guidelines
Note: This article has been updated on February 18, 2020, from its original publication date of November 20, 2019.
Everything Brands Need to Know About Working with Lifestyle Influencers
Last updated July 2020 Lifestyle influencers have become a powerful force in the marketing landscape, generating a large online
5 Tips for B2B Influencer Marketing
In recent years, the influencer marketing industry has grown exponentially, and is expected to become a 10 billion dollars
The Art of Reaching Out to Influencers
Imagine yourself as an influencer for a moment. Ready? You are a mid-size beauty vlogger on Youtube, and brands
Gaming Event on Twitch Raised 3.9 Million Dollars in Three Days
Fifty-five streamers, 55 hours of live-streaming, and €3,510,000 (3.9 million U.S. dollars) were raised and donated to the Pasteur
Choosing Between Influencer Payment vs. Product
Early on in an influencer marketing campaign, if not the first step, brands must ask themselves several questions: How
Vivien Garnès, Upfluence CEO, accepted into Forbes Communications Council
[NYC August 5th, 2019] — Vivien Garnès, Co-CEO at Upfluence Inc., has been accepted into Forbes Communications Council, an
Upfluence referenced in yet another research paper
Upfluence referenced in yet another research paper Upfluence was referenced a total of 19 times in an academic research
36 T-shirts for 2.6M Followers: The Autopsy of a Fiasco
If you haven’t heard yet, Instagram user Arii, aka Ariane Renee, recently sparked a discussion on social media after
4 Types of Influencers to Boost Your Brand
Keeping track of the different types of influencers can be tricky, especially with terms like mega, macro, micro, and
How to Write a Killer Influencer Brief in 10 Steps
An influencer brief is an essential part of every influencer marketing campaign. Yes, it lets influencers know about your
Is Instagram Hiding Likes A Threat To Influencer Marketing?
A closer look at how Instagram hiding likes might affect influencer marketing. Instagram dropped a major bombshell when the
Top Beauty YouTubers to Follow in 2020
YouTube’s beauty community is massive and ever-growing, which isn’t surprising with an abundance of incredibly talented beauty YouTubers out
Successful Beauty Brand & Influencer Collaborations
Mirror, mirror on the wall… Beauty– a multi-billion dollar industry that keeps on growing. While influencer marketing is used in
All You Need to Know about TikTok in 2019
By now, you’ve probably heard of TikTok, right? No, we’re not referring to that infamous Kesha song… TikTok is
Top 10 Travel Bloggers to Follow in 2019
Bloggers were among the first influencers out there, and they’re still going strong! With more and more bloggers &
Fyre Festival: Celebrity Endorsement vs. Influencer Marketing
The disastrous Fyre Festival of 2017 is back in the spotlight thanks to recent documentaries by Netflix and Hulu.
Get a Grip on Influencer Analytics with the Powerful New Side Panel by Upfluence
With our new Side Panel, users will be greeted by a stunning visualization of their influencer’s audience data and their social content with just one click.
