Influencer Marketing Strategies for B2B Companies – Part 2: Content and Target Audience
[Estimated reading time: 4 minutes] Part 1 of this series discussed how influencer marketing is a powerful way to
Influencer Marketing Strategies for B2B Companies – Part 1: Finding Influencers
[Estimated reading time: 7 minutes] B2B marketing strategies are traditionally oriented towards direct sales according to a well established
How to maximize your Facebook impact as a French ad agency [New Study]
How should an advertising agency advertise on Facebook? This is a surprisingly challenging question to answer. Brands use Facebook
How advertisers both gain and lose control by turning Digital (spoiler: this is a good thing)
It’s 2016 and digital media should be an integral part of your brand’s marketing mix. The unprecedented growth of
Luxury Brands: Don’t fall behind. Make Influencer Marketing an integral part of your 2016 PR strategy.
If you’re a good CMO, amongst all the other challenges, you’ll always be facing up to a couple of
Upfluence – First Place Finish in the CIC Contest “Innovating in an Ever-Changing World”
To commemorate its 150th anniversary, CIC Lyonnaise de Banque, a bank in the Crédit Mutuel Group, organized a competition
Luxury Brands Best Practices on Twitter [NEW RESEARCH]
[Estimated read time: 4 minutes] Luxury fashion is a fascinating industry and its marketing probably one of the most difficult
The 10 startups revealed CES you’ll blog about in 2016
[Estimated read time: 6 minutes] If you work in Tech, even closely related, then chances are you’ve heard of
Luxury industry facing the Millennials opportunity
[Estimated read time: 5 minutes] One of the biggest buzz topics for marketers over the last 12 months would
How Luxury Fashion Brands Are Performing on Facebook [New Research]
[Estimated read time: 3 minutes] Luxury brands walk the narrow band between exclusivity and inclusivity, which may be why
Native Advertising: PR or Media Campaign? Why Not Both?
Native advertising is growing at a rapid pace. More and more companies wishing to advertise are now including Native
My giant leap from traditional luxury marketing to influencer marketing
After 25 years working in the luxury industry, why at age 48, I quit my job as marketing director
Luxury brands on twitter | what we learned analyzing 9,849 tweets [NEW RESEARCH]
Among all social media, Twitter quickly became an essential digital tool for luxury brands. They not only joined their
Content Marketing’s Secret Weapon: Use Your Employees’ Network
If content drops on your website and no one is around to read it, what’s the point of it?
How to Convince Your Advertiser Client to Get Into Influencer Marketing
Many marketing strategies use multiple tactics and channels for achieving results, from content marketing to search engine marketing. Influencer
The Luxury Business Goes Social
With more than 2 billion users of all ages, social media has proven to be a necessity for brands
Consistency Is Key: 4 ways to keep your content on track
We’ve all heard the social media mantra “Content Is King.” And while that may be true, the real truth
How to create and mesure quality content
[Estimated read time: 4 minutes] Your content marketing strategy looks good on paper, but once it’s put into action
A Content Marketer’s Challenge: Maintaining Content Creativity
The content requirements for successful marketing campaigns continue to grow. Forrester research shows that today’s “B2B buyer will find
