How user-generated content can help you sell more online
If you’re in an eCommerce business, you know the struggle. You have a million competitors and a hundred different
The Social Path to Purchase: How Social Media & Influencer Marketing are Fuelling Online Purchases
Social media influencer marketing as a commerce strategy has proven to be one of the most successful sales strategies
Webinar: Influencer marketing strategy & implementation with Tiege Hanley
On 22nd September Joshua Weilding from men’s skincare brand Tiege Hanley joined us for a session at our virtual
Paying Influencers: Payment vs. Product
Paying influencers doesn’t have to be confusing. This post will help you answer the following questions to ensure you
How Micro-Influencer Marketing Can Transform Your Business
The early days of influencer marketing were about partnering with big-name celebrities who had a huge social media following
The February Edition: Influencer Marketing News and Trends
As the month draws to a close let’s look back at the biggest influencer marketing news in February and
Understanding Influencer Types
With so many types of influencers and creators to suit every industry niche, it can be challenging to choose
Black History Month: Celebrating Black Creators
On the occasion of Black History Month in the US, we’re celebrating black creators making waves on social media
The Essential Cheat Sheet for Choosing the Right Influencers [Free resource]
With so many influencers to choose from, it’s hard to know where to begin. That’s why Upfluence has created
Macro-influencer or Celebrity? Your guide to working with the stars
Macro-influencers and celebrities are hugely influential thanks to their vast social reach and notoriety. It is easy to see
5 Reasons To Try Social Commerce [Infographic]
Social media channels have become an integral part of most brands’ marketing strategies and have proven themselves to be
Adored by Brands: Pet Influencers
You’ve heard of beauty influencers and lifestyle influencers… now introducing pet influencers! In fact, famous pets have been around
Repurposing influencer content: a how-to guide
Repurposing influencer-generated content (IGC) within your content marketing and paid media strategies helps you to boost campaign longevity, increase
Guide: Boost email targeting and find ambassadors with Upfluence and Klaviyo
Combine Upfluence influencer data with your Klaviyo CRM for better targeting and improved influencer outreach by creating new audience
The January Edition: Get the Latest Influencer Marketing News and Trends
For most marketers, January is a time of planning new strategies, new budgets, and new campaigns for the year
5 Influencer Marketing Trends For 2022 That You Should Know
Influencer marketers have had a steep learning curve during recent years due to the pandemic, the acceleration of eCommerce,
Top 25 Beauty YouTubers to Follow
YouTube has a thriving community of stellar beauty creators. Cosmetics and beauty are growing industries on the channel as
5 steps to amplifying influencer content with paid media
After investing time and effort into running impactful influencer marketing campaigns, it’s only natural that you want to get
Everything You Need to Know To Get Started With Influencer Marketing
There are plenty of reasons why influencer marketing should be your go-to marketing solution. Traditional marketing and advertising tactics
