
Women in eSports: Why They’re the Market to Watch
eSports is a space that has always been dominated by men…up until now, that is. While the world of gaming

Why Twitch is Becoming The MVP for Any Business Targeting Gamers
To most people, a twitch is an abrupt, seemingly uncontrolled motion often resulting from a sudden bout of nervousness.

Decoding the Booming World of Twitch, Rocket League, and Fortnite
If you have never heard of Rocket League or Fortnite; two of the most popular competitive eSports games in

The Sitch with Twitch: How to Master Influencer Marketing on Twitch
Having great content creates value between you and your customers; with the continuous rise of influencer marketing, it’s time

Influencer Marketing: Twitch influencers and where to find them
We’ve taken you through Twitch influencer marketing, now it’s time to tunnel into how you start making a marketing

Why Influencer Marketing is so Effective in The Sports Industry
In 2016, Forbes reported that physical activity is on the rise among the US population, and a similar trend can

How To Drive In-Store Sales With Influencers
Since the advent of online shopping, people have been prophesying the death of brick and mortar shops. It’s true

Announcing Upfluence’s $3.6M Series A Funding
We are pleased to announce that Upfluence has successfully raised $3.6M in capital to continue its global expansion. With

Combine SEO and Content Marketing to Boost Your Site’s Traffic
Contents1 How combining content marketing and SEO practices can work in harmony to boost your site’s traffic.1.0.1 Where are

How to Choose the Perfect Influencer: Strategies to Guide Your Search
Influencer marketing can have an enormous impact on the success of a marketing campaign. However, this is only when

Influencer Kids: Marketing to The New Generation on the Block
How influencer marketing can be used to reach out to one of the fastest growing consumer groups, Generation Z

Content Marketing: The Future Of Marketing (Infographic)
The digital world is changing and long-gone are the days of easily attracting customers through traditional marketing and direct

A 10-Step Guide to Content Marketing for Beginners
If you’re new to the world of content marketing and want to create your first strategy, this is what

How to Use Content Marketing as a Lead Generation Tool
The 6 steps to follow to generate more qualified leads using content marketing and social media. According to the

You Asked, We Listened! Unveiling Upfluence’s Greatest Product Update Yet
Contents0.1 The new database features Twitch e-gaming influencers, in-app content previews, direct messaging, and predefined merge fields for lightning-fast

Which travel influencers do you follow?
Originally published on Quora by Vivien Garnès on June, 8th 2018. I used Upfluence software to find the top



Is the fitness niche on Instagram oversaturated?
Originally published on Quora by Vivien Garnès on June, 8th 2018. Compared to broader niches like beauty, travel, &


Measure Influencer Marketing Campaign Performance Using These Key Metrics
The metrics that matter when tracking the results of your influencer marketing campaigns. If you want to boost your


Content Marketing Best Practices for B2Bs: An All-In-One Guide to Facebook, Twitter & LinkedIn
The way that B2B brands approach content marketing is vastly different to B2C brands but this doesn’t mean that