Industry Update: Understanding GDPR in 3 Steps
Want an insider look at an Upfluence newsletter? Whether it’s new technology, key events, or regulations; we keep the
Influencer Marketing That Scales: Don’t Struggle to Pay Your Influencers
Contents1 “Micro” Influencers, who are they?2 Who said numbers aren’t interesting?3 Upfluence Payment Software “Micro” Influencers, who are they?
The Changing Face of B2B Growth: Influencer Marketing.
Contents1 Should a B2B company invest in Influencer Marketing?2 How do you produce strong content in a saturated environment?
Don’t Take Any Risk, Know The Rules. Guidelines for an influencer Campaign
In a recent press announcement, the FTC (America’s consumer protection agency) announced their first ever complaint against influencers. Up until
Millennial Moms in the Influencer Marketing sphere
“Millennial Moms”, or mothers born between the mid 80’s and the early 2000’s, represent 20% of moms in the
8 Essential (and comprehensive) Metrics to Measure the Effectiveness of Your Content Marketing
Even though over 88% of B2B brands are using content marketing, 52% have reported that measuring ROI is one
It’s time to get rid of the noise when it comes to social media monitoring
Social media monitoring is a highly competitive niche. There are many tools allowing you to spy on competition, track
A perfect match: influencer marketing and the beauty industry
Humans have been using products to attempt to enhance their appearance since the Egyptians (and probably even before then).
Why Production Companies Swear By Influencer Marketing
When it comes to promoting movies and series, influencer marketing is the go-to strategy for production companies for a
School and Universities: How to Improve Your Content Marketing Strategy?
School and universities have historically used the same marketing tactics to attract and enroll the best students possible, including
How Influencer Marketing Can Take Your Travel Business to New Heights
Experience the powerful impact that influencer marketing can have on your travel and tourism business. In the competitive travel
A Guide to Influencer Marketing for China’s Growing Luxury Market
By the year 2020, the most important luxury market in the world will be China, which is why brands
Influencer marketing campaigns for luxury brands: 6 steps to success
Influencer marketing is widely regarded as an inescapable trend. Brands who want to grab consumers’ attention and impact their
How You can Personalize and Distribute Your Content Marketing
Developing and implementing a content marketing strategy is essentially for meeting particular needs and predetermined targets, such as: establishing
Content Distribution – 3 Steps You Need to Consider for Driving Your Editorial Strategy
Content marketing has no doubt become an essential step in your marketing strategy. In 2016, 75% of marketers planned
A Guide to Using Influencers to Distribute Your Brand’s Content
How to use influencers in your content marketing distribution strategy in 2017. Over the last few years, influencer marketing
The 5 essentials for launching your content marketing strategy
Day in, day out, we are all consuming, sharing, exchanging, and interacting with online content. Now, we can all
Should You Outsource Your Content Marketing Projects?
Why outsourcing is a quick-win for businesses invested in content marketing. Marketing departments generally have a lot of projects
12 Key Content Marketing Trends to Focus on in 2017
Contents1 How the latest content marketing trends will impact marketers in 2017.2 12 Key content marketing trends to be
