Imagine yourself as an influencer for a moment. Ready?  You are a mid-size beauty vlogger on Youtube, and brands

Early on in an influencer marketing campaign, if not the first step, brands must ask themselves several questions: How

[NYC August 5th, 2019] — Vivien Garnès, Co-CEO at Upfluence Inc., has been accepted into Forbes Communications Council, an

Upfluence referenced in yet another research paper Upfluence was referenced a total of 19 times in an academic research

YouTube’s beauty community is massive and ever-growing, which isn’t surprising with an abundance of incredibly talented beauty YouTubers out

Mirror, mirror on the wall… Beauty– a multi-billion dollar industry that keeps on growing. While influencer marketing is used in

By now, you’ve probably heard of TikTok, right? No, we’re not referring to that infamous Kesha song… TikTok is

Bloggers were among the first influencers out there, and they’re still going strong! With more and more bloggers &

The disastrous Fyre Festival of 2017 is back in the spotlight thanks to recent documentaries by Netflix and Hulu.

What’s the recipe for viral content? Apparently, a pinch of meta-humor, a couple dozen influencers, generous online community, and

Contents0.1 A look-back at the most memorable influencer events, news, and metrics from 2018.0.2 What were the best (and

Originally published on Quora by Vivien Garnès on December, 7th 2018. While there’s no real “entry barrier” to blogging,

When Instagram first came to the social media scene in 2010, nobody really took it seriously, especially businesses. After