How Food and Drink Brands are Conquering the Gaming World
With the popularity of gaming at an all-time high, food and drink brands have spotted an opportunity to reach
7 Ways Technology Will Improve Your eCommerce Marketing Strategy
In the age of online selling, it makes sense for your eCommerce marketing strategy to focus on digital channels
4 Tips for Alcohol Influencer Marketing Success [Infographic]
Upfluence shares insights on the latest performance trends for influencer marketing in the alcohol industry to help you run
5 reasons to try Twitch for influencer marketing
If you’re planning an influencer marketing campaign, Instagram or YouTube might be the first social media channels to come
How social commerce will change the way we shop forever
Most brands planning their eCommerce strategy will start by looking backward. They’ll take stock of last year’s or last
Esports Influencer Marketing: launching with an esports agency
Contents1 How can specialized esports marketing agencies help you create a successful influencer marketing campaign? 2 What marketing activities
Kick-start Your Campaigns With Our Top Influencer Marketing Trends For 2021
Get equipped for planning your influencer marketing campaigns for 2021 with new insights into the trends shaping the future
Leading Influencer Marketing Platform Upfluence to Power Influencer Discovery and Marketing for Plai
The new partnership makes it easier for growing brands of all sizes to achieve better full-cycle influencer marketing using
5 Ways to Boost Marketing with Powerful Consumer Data
Taking a deep dive into data from your brand community will uncover insights to help transform your marketing. Knowing
Our Top Holiday Season Cocktail Inspiration
The festive season is in full swing, and creators across all industries are putting a holiday season spin on
How To Make Video The Hero Of Your Content Strategy
Video has proved to be one of the most engaging content formats around. But many brands and agencies are
Using Influencer Marketing to Defend the Causes You Care About
This post was originally published in October 2017, and was last updated in December 2020. Why influencer marketing is
Our Top 5 Cocktail Influencers
Cocktails (and mocktails!) come in all shapes and sizes, shaken or stirred, there’s something for everyone’s taste! Some of
How Non-endemic Brands are Finding Their Place in Esports
The world of professional gaming leagues has taken off! Competitive online gaming, otherwise known as esports, boasts growing online
8 Tips for a Successful Social Commerce Strategy
For brands selling online, social commerce is the next big trend defining consumer shopping habits. As we spend increasing
Social Commerce: Which platform is best for your business?
Retailers have had to be agile and digitally savvy to survive the impact of the pandemic this year. Businesses
Boost Your Brand Influence: Insights from the Beauty Industry
Social influence shouldn’t only be the preoccupation of social media influencers when brands can also be influential in their
Our Experts Weigh In on How to Excel with Seasonal Influencer Campaigns
We brought together influencer marketing experts from the Upfluence team and Social Styles, a marketing agency in the health
What Your Competitors Can Teach You About Your Marketing Strategy
Building a strong brand presence on social media has never been so important given the rise of eCommerce, social
