Brand awareness: the Importance of Adding Experience to Your Influencer Marketing Strategy
In Chris Grantham recent article “Why what brands do is more important than what they say”, he reminds us
Influencer Marketing Explained in 3 Steps – Infographic
Influencer Marketing is more important than ever. Marketing in the 21st century has been dominated by the shift from
Why B2B Companies Need to Go All-In on Influencer Marketing
Today’s digital marketing world has an overwhelming number of strategies to consider. Among all of them, there’s one marketing
Is Your Marketing Strategy Reaching All of Your Potential Audiences?
Marketing in the 21st century has been dominated by the shift from quantity to quality in terms of audiences.
3 Creative approaches to Influencer Marketing
Chances are you’ve heard a lot about Influencer Marketing by now; its basic principles, its importance, and the ways
Are you tracking the right metrics on your influencer marketing Campaigns?
Influencer Marketing (and native advertising) represent an effective way to reach your audience from a trusted influencer voice. Your
The true ROI of letting influencers run your content production
Content marketing is still king online, and influencer-based native advertising is one of the leading ways to make the
2015, time to go all in on influencer Marketing – Infographic
[Estimated read time: 5 minutes] Contents1 Influencer Marketing is more Important than ever.2 It’s all about Trust!3 Your Competitors
The Future of Content Marketing
Since February 2010, and the Google Panda algorithm update, we’ve been hearing a lot about content marketing. Yet, we’ve
How do we define an influencer?
Before writing this article I researched as a user (lambda) the term “Influencer” on Wikipedia. We can find two
Influencer Marketing & Power Middle
Our world is social, and so is the web. Internet users create online, their very own social ecosystem the
Sponsored posts: when should I start?
So you have been blogging about that topic you love. It keeps you up at night, and you can’t
Free Blogging: the end of an era ?
Since the first platforms dedicated to the hosting and publishing of blogs, way before the appearance of social networks
B2B Influence Marketing & Content Marketing
[Estimated read time: 5 minutes] I recently came across a study from the Content Marketing Institute (CMI), a rather
CPM? Thanks but no thanks
CPM (ie. ‘Cost per Mille’, Mille being “thousand” in Latin) is a metric well known to marketers. Over the
How should I spend the money my blog makes?
Monetizing a blog is no easy task. Provided that, after a great deal of work, you manage to make
What makes something “catch on”?
Why do videos go “viral”? What makes one cat video more remarkable than the millions of others? If you’ve
Is influence a form of manipulation?
No. We will need to study what influence is in more detail as this argument seems a bit narrow
New SEO: What is that?
Search Engine Optimization (SEO) has been around for nearly as long as the Internet has. It didn’t take long
