Influencer Marketing Blog & News

In recent years, the influencer marketing industry has grown exponentially, and is expected to become a 10 billion dollars market in 2020. Marketers, agencies, and

[NYC August 5th, 2019] — Vivien Garnès, Co-CEO at Upfluence Inc., has been accepted into Forbes Communications Council, an invitation-only community for executives in communications,

Upfluence referenced in yet another research paper Upfluence was referenced a total of 19 times in an academic research paper published by an MBA student

Keeping track of the different types of influencers can be tricky, especially with terms like mega, macro, micro, and nano being thrown around – It’s

A closer look at how Instagram hiding likes might affect influencer marketing. Instagram dropped a major bombshell when the app announced they’d start hiding likes

Mirror, mirror on the wall… Beauty– a multi-billion dollar industry that keeps on growing. While influencer marketing is used in practically all industries now, beauty brands

By now, you’ve probably heard of TikTok, right? No, we’re not referring to that infamous Kesha song… TikTok is THE hottest new media platform out

Bloggers were among the first influencers out there, and they’re still going strong! With more and more bloggers & influencers emerging by the minute, it’s

The disastrous Fyre Festival of 2017 is back in the spotlight thanks to recent documentaries by Netflix and Hulu. It’s easy to see where the