Influencer Marketing Blog & News

Keeping track of the different types of influencers can be tricky, especially with terms like mega, macro, micro, and nano being thrown around – It’s

A closer look at how Instagram hiding likes might affect influencer marketing. Instagram dropped a major bombshell when the app announced they’d start hiding likes

Mirror, mirror on the wall… Beauty– a multi-billion dollar industry that keeps on growing. While influencer marketing is used in practically all industries now, beauty brands

By now, you’ve probably heard of TikTok, right? No, we’re not referring to that infamous Kesha song… TikTok is THE hottest new media platform out

Bloggers were among the first influencers out there, and they’re still going strong! With more and more bloggers & influencers emerging by the minute, it’s

The disastrous Fyre Festival of 2017 is back in the spotlight thanks to recent documentaries by Netflix and Hulu. It’s easy to see where the

What’s the recipe for viral content? Apparently, a pinch of meta-humor, a couple dozen influencers, generous online community, and one egg.  These are precisely the

A look-back at the most memorable influencer events, news, and metrics from 2018. What were the best (and worse) campaigns of the year? Who was

We’ve all seen it before – the “Verified” tick badge has become very popular on social media platforms in the past few years. It is

To most people, a twitch is an abrupt, seemingly uncontrolled motion often resulting from a sudden bout of nervousness. To marketers, it’s one of the