B2B Influence Marketing & Content Marketing
[Estimated read time: 5 minutes] I recently came across a study from the Content Marketing Institute (CMI), a rather
CPM? Thanks but no thanks
CPM (ie. ‘Cost per Mille’, Mille being “thousand” in Latin) is a metric well known to marketers. Over the
How should I spend the money my blog makes?
Monetizing a blog is no easy task. Provided that, after a great deal of work, you manage to make
What makes something “catch on”?
Why do videos go “viral”? What makes one cat video more remarkable than the millions of others? If you’ve
Is influence a form of manipulation?
No. We will need to study what influence is in more detail as this argument seems a bit narrow
New SEO: What is that?
Search Engine Optimization (SEO) has been around for nearly as long as the Internet has. It didn’t take long
Interview of Gentleman Moderne
New week, new interview! This time, we welcome Quentin, from Gentleman Moderne (Lyon, France). Even though his blog is
Interview of Bohemian Trails
The blogger interview series continues (yay!) This Monday, please welcome our very first American blogger Megan, founder of Bohemian
Interview of SoBusyGirls
New week = new blog being interviewed (how cool is that?). This week, we’d like to introduce Sébastien, from
Interview of Maman Geekette
From now on, we’d like to offer you a little treat on a weekly basis: interviews from influential bloggers.
