Social Commerce: Which platform is best for your business?
Retailers have had to be agile and digitally savvy to survive the impact of the pandemic this year. Businesses
Boost Your Brand Influence: Insights from the Beauty Industry
Social influence shouldn’t only be the preoccupation of social media influencers when brands can also be influential in their
Our Experts Weigh In on How to Excel with Seasonal Influencer Campaigns
We brought together influencer marketing experts from the Upfluence team and Social Styles, a marketing agency in the health
What Your Competitors Can Teach You About Your Marketing Strategy
Building a strong brand presence on social media has never been so important given the rise of eCommerce, social
Leading Influencer Marketing Platform Upfluence Releases Brand Influence Reports Providing Insightful Social Media Intelligence for Brands and Agencies in Every Industry
The new resource delivers competitive advantages to brands in any industry when developing influencer marketing strategies by providing contextual
Upfluence and Klaviyo Partner to Deliver Smarter Customer Targeting Campaigns with Significantly Higher ROI to eCommerce Brands
Upfluence now seamlessly integrates with Klaviyo, the world’s leading owned marketing platform known for accelerating revenue, to offer eCommerce
How to supercharge your influencer strategy with brand insights
In the race to develop the next viral influencer campaign, it’s important for brands to pause long enough to
Use Influencers to Promote Your Brand This Holiday Season
How to incorporate influencers into your upcoming Christmas marketing campaigns. The holiday season is typically a lucrative period for
Our Top Tips for Tracking Brand Ambassador ROI
Having a brand ambassador program can be a real boost for brands looking to build their online presence and
Grow with influencers: A guide for eCommerce subscription brands
Online subscription services have greatly expanded in recent times to include a range of consumer goods including anything from
Why every D2C brand needs a data-driven influencer strategy
A thriving eCommerce market and the arrival of new marketing technologies create the perfect environment for direct-to-consumer (D2C) brands
Upfluence Announces Integration with Shopify and Takes the Lead as the Most Powerful Influencer Marketing Tool in eCommerce
The new integration combines influencer and purchase data to deliver profound customer insights, identifies high-value brand ambassadors with precise
Consumer social data: a missing piece of the puzzle?
Think you know everything you need to know about your customers? Think again! There’s a crucial slice of data
Influencer marketing and the rise of healthy eating habits
Last updated: August 2020 The healthy food industry has undergone somewhat of a revolution in recent years. When once
Shopify + Upfluence for an end-to-end e-commerce influencer marketing strategy
Any robust e-commerce marketing strategy relies heavily on data to guide marketers’ decisions about everything from improving newsletter open
The Personal Touch: Is personalized marketing the way forward for eCommerce?
When was the last time your eyes didn’t glaze over when opening a generic marketing email? All too often,
Our Favorite Fashion Influencer Campaigns of 2020
The fashion industry was an early adopter of influencer marketing and continues to lead the way with creative campaigns
eCommerce: An Unrivalled Opportunity for Luxury Brands
Luxury brands are facing a tough time, as the post-COVID-19 era brings challenges to a quick recovery given the
We Asked Our Experts: How Can Brands Get The Most From TikTok?
We teamed up with our in-house experts to give you the low-down on the hottest social media platform, TikTok.
