Why every D2C brand needs a data-driven influencer strategy
A thriving eCommerce market and the arrival of new marketing technologies create the perfect environment for direct-to-consumer (D2C) brands
Upfluence Announces Integration with Shopify and Takes the Lead as the Most Powerful Influencer Marketing Tool in eCommerce
The new integration combines influencer and purchase data to deliver profound customer insights, identifies high-value brand ambassadors with precise
Consumer social data: a missing piece of the puzzle?
Think you know everything you need to know about your customers? Think again! There’s a crucial slice of data
Influencer marketing and the rise of healthy eating habits
Last updated: August 2020 The healthy food industry has undergone somewhat of a revolution in recent years. When once
Shopify + Upfluence for an end-to-end e-commerce influencer marketing strategy
Any robust e-commerce marketing strategy relies heavily on data to guide marketers’ decisions about everything from improving newsletter open
The Personal Touch: Is personalized marketing the way forward for eCommerce?
When was the last time your eyes didn’t glaze over when opening a generic marketing email? All too often,
Our Favorite Fashion Influencer Campaigns of 2020
The fashion industry was an early adopter of influencer marketing and continues to lead the way with creative campaigns
eCommerce: An Unrivalled Opportunity for Luxury Brands
Luxury brands are facing a tough time, as the post-COVID-19 era brings challenges to a quick recovery given the
We Asked Our Experts: How Can Brands Get The Most From TikTok?
We teamed up with our in-house experts to give you the low-down on the hottest social media platform, TikTok.
Influencer Marketing: The Ultimate Online Fashion Strategy
Keeping up with current trends in the fashion world is like an extreme sport: Yesterday bike shorts were chic,
Plants and Influencers: Your Online Green Dream Team!
Plants have made a complete comeback to modern living lifestyles: Millenials are greenifying their apartments with flowers, potted plants,
Website pop-ups: the key to design that converts
There is more than meets the eye when it comes to pop-ups. When used in the right way on
The ultimate guide to launching an online store
Get the launch of your online shop off to a great start thanks to influencer partnerships. With recommended reading
Launching a new product online? Get your 6- step guide to success!
If you’re launching a new eCommerce product, this 6 step personalized journey outlines the best ways to work with
Why influencers are key to maximizing sales for your Shopify store
View a customized influencer partnership journey with Upfluence Live Capture designed for creating successful organic influencer collaborations for established
Stand out from the crowd with grocery store influencers
Shopping for groceries online is the ultimate convenience afforded by today’s technology. Whether it’s for the weekly food shop
The Ultimate Online Sales Boost: Activate Diverse Customer Bases
As the influencer marketing industry becomes more and more robust, the definition of “influencer” has also evolved. Long gone
The Secrets to Success with Brand Ambassadors
The beauty industry is no stranger to the power of a brand ambassador. From Georgia May Jagger modelling iconic
How Influencers are Making Prom and Graduation a Virtual Reality
The arrival of late spring usually announces the most important events in the social calendar for High School and
