Influencer Marketing
How to sell more with TikTok marketing
Tiktok is making a name for itself as one of the most important social platforms for social commerce. In its early days,
Tanya Alain
September 7, 2021
Influencer Marketing Blog
Featured
2025 Trends: Harnessing Gen Z, Social Commerce, and AI in the Creator Economy
2025 Trends in the Creator Economy: Gen Z, Social Commerce, and AI The creator economy is poised for transformative growth in 2025.
Content Marketing
Why UGC is a powerful lever for authentic content marketing
User-generated content (UGC) is crucial for building authentic content marketing, real connections and influencing your brand’s next generation of customers. We’ll explore
Tanya Alain
September 1, 2021
Influencer Marketing
The key to calculating influencer marketing ROI
The number one mistake made by influencer marketers is waiting until their influencer campaigns are over to calculate the return on investment
Tanya Alain
August 20, 2021
Influencer Marketing
In-house or Agency Influencer Marketing: What’s best for your brand?
In-house: Managing the entirety of influencer campaigns internally, using a dedicated influencer marketing tool. Agency: Outsourcing the organization and management of influencer
Tanya Alain
August 5, 2021
Influencer Marketing
The July Edition: The Latest Influencer Marketing News and Trends
Look no further for your must-read influencer marketing news and trends! We bring the latest news, resources, and trends in July’s round-up.
Tanya Alain
July 29, 2021
Influencer Marketing
Global influencer campaigns: Top tips for making an impact worldwide
Influencer marketing on a global scale requires a strong campaign message and a tailored strategy to make an impact with diverse audiences
Tanya Alain
July 12, 2021
Influencer Marketing
Getting started with finance influencers: what’s the best bet?
Influencer marketing can be a particularly lucrative marketing channel for digital financial services. Especially for the likes of fintech businesses and banking
Tanya Alain
July 7, 2021
Influencer Marketing
Social commerce influencer strategies: a sales sensation!
Social commerce closes the loop between browsing social media and online checkout. Almost every social media platform has advanced social commerce features,
Tanya Alain
July 6, 2021
Influencer Marketing
Influencer strategy checklist for campaign optimization at every step
At the start of each influencer campaign it’s a good idea to reflect on your overall strategy and goals. It’s easy to
Tanya Alain
June 29, 2021
Influencer Marketing
Breaking the mould: Why Twitch isn’t only for gaming brands
You would be forgiven for thinking that Twitch is a gaming-only platform. It started life as a niche platform for gaming and
Tanya Alain
June 25, 2021
Influencer Marketing
Top tips for maximizing influencer impact with paid ads
Are you getting the most value from your creators’ best content? With a variety of head-scratching algorithms at play, even the most
Tanya Alain
June 18, 2021
Influencer Marketing
Influencer content whitelisting: everything you need to get started
Influencer whitelisting is your brand’s number one strategy for improving your paid social ad campaigns thanks to influencer-generated content (IGC). You have
Tanya Alain
June 8, 2021
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