Short Videos: The indispensable marketing tool for your content strategy in 2018
The “short video” responds to a growing consumer preference for clear, concise content. In an era where consumers are
How to Detect Fake Influencers in 6 Easy Steps.
Contents1 What are fake influencers?2 How do you spot a fake influencer? 3 Community growth:4 Activity of the community:
Data-visualizations: 3 reasons why you should start using your data for content marketing
Did you know that 91% of buyers prefer interactive and visual content over traditional text-based and static media? Did
The Ultimate Influencer Marketing FAQ
Contents1 What does the word influence mean? What is an influencer? What are influencers? Who are the influencers? 2
Influencer Marketing Stats: IGC of Three Whisky Brands
Today, consumers place more trust in influencers than traditional brand advertisements. This explains why we see Influencer-generated content (IGC)
Influencer Contracts in Practice
The question of contracts comes up a lot with businesses that are new to Influencer Marketing. How else are
How do Consumers Actually Perceive Sponsored Ads?
Recently we learned what can happen when Influencers don’t respect FTC rules but what does this mean for the
Industry Update: Understanding GDPR in 3 Steps
Want an insider look at an Upfluence newsletter? Whether it’s new technology, key events, or regulations; we keep the
Influencer Marketing That Scales: Don’t Struggle to Pay Your Influencers
Contents1 “Micro” Influencers, who are they?2 Who said numbers aren’t interesting?3 Upfluence Payment Software “Micro” Influencers, who are they?
The Changing Face of B2B Growth: Influencer Marketing.
Contents1 Should a B2B company invest in Influencer Marketing?2 How do you produce strong content in a saturated environment?
Don’t Take Any Risk, Know The Rules. Guidelines for an influencer Campaign
In a recent press announcement, the FTC (America’s consumer protection agency) announced their first ever complaint against influencers. Up until
Millennial Moms in the Influencer Marketing sphere
“Millennial Moms”, or mothers born between the mid 80’s and the early 2000’s, represent 20% of moms in the
8 Essential (and comprehensive) Metrics to Measure the Effectiveness of Your Content Marketing
Even though over 88% of B2B brands are using content marketing, 52% have reported that measuring ROI is one
It’s time to get rid of the noise when it comes to social media monitoring
Social media monitoring is a highly competitive niche. There are many tools allowing you to spy on competition, track
A perfect match: influencer marketing and the beauty industry
Humans have been using products to attempt to enhance their appearance since the Egyptians (and probably even before then).
Why Production Companies Swear By Influencer Marketing
When it comes to promoting movies and series, influencer marketing is the go-to strategy for production companies for a
School and Universities: How to Improve Your Content Marketing Strategy?
School and universities have historically used the same marketing tactics to attract and enroll the best students possible, including
How Influencer Marketing Can Take Your Travel Business to New Heights
Experience the powerful impact that influencer marketing can have on your travel and tourism business. In the competitive travel
A Guide to Influencer Marketing for China’s Growing Luxury Market
By the year 2020, the most important luxury market in the world will be China, which is why brands
