How Does the FTC 2015 Update Impact Native Advertising and Influencer Marketing?
[Estimated reading time: 4 minutes] For the first time since 2009, and made public in 2010, the Federal Trade
3 Reasons Why Influencer Marketing is Alive and Well
[Estimated reading time: 3 minutes] Over a year ago, The Harvard Business Review published “3 Reasons to Kill Influencer
Upfluence announces the opening of its new subsidiary in Switzerland – Press release
PRESS RELEASE Upfluence announces the opening of its new subsidiary in Switzerland Lyon, March 1st 2016 – Upfluence, influencer
Which Type of Blogger Works Best for Luxury Brands ?
[Estimated reading time: 5 minutes] There’s no question that more and more Luxury brands are going digital, realizing that
5 Top Auto Blogs to Follow During the Geneva Motor Show
[Estimated reading time: 4 minutes] The Geneva Motor Show is currently taking place from March 3rd to 13th. Because
Retargeting & Influencer Marketing : An Untapped Potential
Retargeting has been a trending topic for digital advertisers since mid 2007, and exploded in popularity in late 2010
How the top advertising agencies use Twitter
[Estimated reading time: 5 minutes] For ad agencies, having a social media presence is vital. Many businesses and ad
What can Japanese social media bring to the luxury industry in 2016?
[Estimated reading time: 4 minutes] The luxury goods industry in Japan is at a 15 year all time high.
Influencer Marketing Strategies for B2B Companies – Part 2: Content and Target Audience
[Estimated reading time: 4 minutes] Part 1 of this series discussed how influencer marketing is a powerful way to
Influencer Marketing Strategies for B2B Companies – Part 1: Finding Influencers
[Estimated reading time: 7 minutes] B2B marketing strategies are traditionally oriented towards direct sales according to a well established
How to maximize your Facebook impact as a French ad agency [New Study]
How should an advertising agency advertise on Facebook? This is a surprisingly challenging question to answer. Brands use Facebook
How advertisers both gain and lose control by turning Digital (spoiler: this is a good thing)
It’s 2016 and digital media should be an integral part of your brand’s marketing mix. The unprecedented growth of
Luxury Brands: Don’t fall behind. Make Influencer Marketing an integral part of your 2016 PR strategy.
If you’re a good CMO, amongst all the other challenges, you’ll always be facing up to a couple of
Upfluence – First Place Finish in the CIC Contest “Innovating in an Ever-Changing World”
To commemorate its 150th anniversary, CIC Lyonnaise de Banque, a bank in the Crédit Mutuel Group, organized a competition
Luxury Brands Best Practices on Twitter [NEW RESEARCH]
[Estimated read time: 4 minutes] Luxury fashion is a fascinating industry and its marketing probably one of the most difficult
The 10 startups revealed CES you’ll blog about in 2016
[Estimated read time: 6 minutes] If you work in Tech, even closely related, then chances are you’ve heard of
Luxury industry facing the Millennials opportunity
[Estimated read time: 5 minutes] One of the biggest buzz topics for marketers over the last 12 months would
How Luxury Fashion Brands Are Performing on Facebook [New Research]
[Estimated read time: 3 minutes] Luxury brands walk the narrow band between exclusivity and inclusivity, which may be why
Native Advertising: PR or Media Campaign? Why Not Both?
Native advertising is growing at a rapid pace. More and more companies wishing to advertise are now including Native
