My giant leap from traditional luxury marketing to influencer marketing
After 25 years working in the luxury industry, why at age 48, I quit my job as marketing director
Luxury brands on twitter | what we learned analyzing 9,849 tweets [NEW RESEARCH]
Among all social media, Twitter quickly became an essential digital tool for luxury brands. They not only joined their
Content Marketing’s Secret Weapon: Use Your Employees’ Network
If content drops on your website and no one is around to read it, what’s the point of it?
How to Convince Your Advertiser Client to Get Into Influencer Marketing
Many marketing strategies use multiple tactics and channels for achieving results, from content marketing to search engine marketing. Influencer
The Luxury Business Goes Social
With more than 2 billion users of all ages, social media has proven to be a necessity for brands
Consistency Is Key: 4 ways to keep your content on track
We’ve all heard the social media mantra “Content Is King.” And while that may be true, the real truth
How to create and mesure quality content
[Estimated read time: 4 minutes] Your content marketing strategy looks good on paper, but once it’s put into action
A Content Marketer’s Challenge: Maintaining Content Creativity
The content requirements for successful marketing campaigns continue to grow. Forrester research shows that today’s “B2B buyer will find
Content Breakdown: 5 Tips to Repurpose Your Existing Content
One of the most popular conversations in content marketing is how to get the most out of your content
Content Strategy: Let Industry Experts Choose What You Should Write About
[Estimated read time: 4 minutes] A rising trend in content marketing involves using influencers, or industry experts with an
Influencer Marketing: Nurturing the Perfect Relationship with Your Influencers
A typical advertising campaign may be a one-off experience with a particular publisher, website or network. When you advertise
Who Do You Need for Executive Buy-in on Influencer Marketing Campaigns
Today, when it comes to their marketing strategy, companies have numerous options. Amongst them all, native marketing spending is
Brand awareness: the Importance of Adding Experience to Your Influencer Marketing Strategy
In Chris Grantham recent article “Why what brands do is more important than what they say”, he reminds us
Influencer Marketing Explained in 3 Steps – Infographic
Influencer Marketing is more important than ever. Marketing in the 21st century has been dominated by the shift from
Why B2B Companies Need to Go All-In on Influencer Marketing
Today’s digital marketing world has an overwhelming number of strategies to consider. Among all of them, there’s one marketing
Is Your Marketing Strategy Reaching All of Your Potential Audiences?
Marketing in the 21st century has been dominated by the shift from quantity to quality in terms of audiences.
3 Creative approaches to Influencer Marketing
Chances are you’ve heard a lot about Influencer Marketing by now; its basic principles, its importance, and the ways
Are you tracking the right metrics on your influencer marketing Campaigns?
Influencer Marketing (and native advertising) represent an effective way to reach your audience from a trusted influencer voice. Your
The true ROI of letting influencers run your content production
Content marketing is still king online, and influencer-based native advertising is one of the leading ways to make the
