There are a number of changes that are currently taking place in the world of digital marketing. These are
Why you should be using this popular Q&A platform to take your content marketing strategy to a whole new
Contents0.1 Email life cycles, internal notification systems, and custom proposals: Upfluence is pioneering the future of Influencer tech with
How to use the Easter holiday period to reach more consumers by creating an influencer content marketing strategy. Not
Human beings are a visual species; the 1 billion selfies taken each day is a testament to that. When
Native advertising isn’t new. But with the advent of digital and inbound marketing strategies, like blogs and social media,
How a content marketing strategy can help your brand stand out and attract a niche target audience. Businesses that
Contents1 Influencer Marketing in numbers1.1 1. Why is Influencer marketing a push marketing alternative in the B2B industry?1.2 2.
One of the most ambiguous aspects of influencer marketing is measuring influence. How do you know if someone is
The “short video” responds to a growing consumer preference for clear, concise content. In an era where consumers are
Contents1 What are fake influencers?2 How do you spot a fake influencer? 3 Community growth:4 Activity of the community:
Did you know that 91% of buyers prefer interactive and visual content over traditional text-based and static media? Did
Contents1 What does the word influence mean? What is an influencer? What are influencers? Who are the influencers? 2
Today, consumers place more trust in influencers than traditional brand advertisements. This explains why we see Influencer-generated content (IGC)
Recently we learned what can happen when Influencers don’t respect FTC rules but what does this mean for the
Want an insider look at an Upfluence newsletter? Whether it’s new technology, key events, or regulations; we keep the
Contents1 “Micro” Influencers, who are they?2 Who said numbers aren’t interesting?3 Upfluence Payment Software “Micro” Influencers, who are they?
Contents1 Should a B2B company invest in Influencer Marketing?2 How do you produce strong content in a saturated environment?
In a recent press announcement, the FTC (America’s consumer protection agency) announced their first ever complaint against influencers. Up until