U.S. retail e-commerce sales hit $431.6 billion in 2020 alone, and is forecast to reach $563 billion by 2025. The e-commerce business
After investing time, money, and resources into an influencer marketing campaign, you want to see the best results possible. Influencer-generated content (IGC)
We’ve pulled the latest and greatest news, trends, and insight from across the industry into one must-read article. We’ll publish a roundup
When investing in a new laptop, smartphone, or smart TV savvy consumers are turning to tech YouTube channels and Twitch unboxing videos
New York, New York – April 14th, 2021 – Upfluence Software, the leading influencer marketing software for eCommerce brands has been recognized
Social commerce is rapidly becoming a lucrative new revenue channel for eCommerce businesses. Leveraging your brand’s social media presence to promote products
Before we begin, we’d like to get the ugly truth out of the way: A lot of brands don’t know if their
In the age of eCommerce and the rise of new technologies, the customer journey has changed dramatically, especially for online shopping. Now
Just like any fruitful working partnership, influencer collaborations require incentives. What to offer an influencer is just as unique as any other
For successful eCommerce businesses selling exclusively via an online website is no longer an option. Driving long-term growth relies on merchants’ ability
The gaming industry is big business in the US, with the market size of the video games industry valued at over $60
A closer look at how Instagram’s latest features can be used to take your Instagram influencer marketing campaigns up a level. What’s
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